ACT! vs Pipeline CRM
Compare ACT! and Pipeline CRM on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Pipeline CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Pipeline CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Pipeline CRM if: Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)
Pipeline CRM
Sales pipeline CRM (Pipeline Pro/PipelineDeals); Start from $25/user/mo annual through Grow $49.
Best for
- • Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)
- • Straightforward sales CRM centered on pipeline visibility, deal tracking, and sales team execution.
Starting from $25.00/user/mo
No free plan
ACT! vs Pipeline CRM at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of usePipeline CRM
ACT!
Pipeline CRM
- Pipeline managementPipeline CRM
ACT!
Pipeline CRM
- Sales automationPipeline CRM
ACT!
Pipeline CRM
- Email capabilitiesPipeline CRM
ACT!
Pipeline CRM
- ReportingPipeline CRM
ACT!
Pipeline CRM
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Pipeline CRM
Best for ease of use
Pipeline CRM leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pipeline CRM
Best for pipeline management
Pipeline CRM leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pipeline CRM
Best for sales automation
Pipeline CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Pipeline CRM winsACT!
Trails Pipeline CRM on this criterion
Pipeline CRM
Pipeline CRM leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Pipeline CRM winsACT!
Trails Pipeline CRM on this criterion
Pipeline CRM
Pipeline CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Pipeline CRM winsACT!
Trails Pipeline CRM on this criterion
Pipeline CRM
Pipeline CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Pipeline CRM winsACT!
Trails Pipeline CRM on this criterion
Pipeline CRM
Pipeline CRM leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Pipeline CRM winsACT!
Trails Pipeline CRM on this criterion
Pipeline CRM
Pipeline CRM leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Pipeline CRM if
- Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)
- Straightforward sales CRM centered on pipeline visibility, deal tracking, and sales team execution.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and Pipeline CRM?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.