ACT! vs Pega CRM
Compare ACT! and Pega CRM on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Pega CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
- ✓ Value for money
Pega CRM is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Pega CRM if: Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.
Pega CRM
Pega enterprise CRM; custom quote only.
Best for
- • Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.
No free plan
ACT! vs Pega CRM at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useACT!
ACT!
Pega CRM
- Pipeline managementPega CRM
ACT!
Pega CRM
- Sales automationPega CRM
ACT!
Pega CRM
- Email capabilitiesACT!
ACT!
Pega CRM
- ReportingPega CRM
ACT!
Pega CRM
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → ACT!
Best for ease of use
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → ACT!
Best for email capabilities
Stronger email tracking availability
- → ACT!
Best for administration
ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pega CRM
Best for pipeline management
Pega CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pega CRM
Best for sales automation
Pega CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pega CRM
Best for reporting
Pega CRM leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Pega CRM winsACT!
Trails Pega CRM on this criterion
Pega CRM
Pega CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
ACT! winsACT!
Stronger email tracking availability
Pega CRM
Trails ACT! on this criterion
Sales automation
Pega CRM winsACT!
Trails Pega CRM on this criterion
Pega CRM
Pega CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Pega CRM winsACT!
Trails Pega CRM on this criterion
Pega CRM
Pega CRM leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
ACT! winsACT!
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Pega CRM
Trails ACT! on this criterion
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Pega CRM if
- Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and Pega CRM?
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- Independent criterion outcomes
- No invented scores or prices
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