SoftwareGlimpse

ACT! vs Pega CRM

ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Pega CRM fits enterprise crm and decisioning platform for complex customer engagement, case management, and ai-driven workflows.

Independently recommendedLast updated Sep 24, 20268 evidence sources4 screenshotsHow we compare
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ACT! logo

ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

  • • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

No free plan

Visit ACT!
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between ACT! and Pega CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

ACT! is better for

  • ✓ Ease of use
  • ✓ Email capabilities
  • ✓ Administration
  • ✓ Value for money

Pega CRM is better for

  • ✓ Pipeline management
  • ✓ Sales automation
  • ✓ Reporting
  • ✓ Customization

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose Pega CRM if: Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows

See detailed comparison ↓
Pega CRM logo

Pega CRM

6.7/10

Pega enterprise CRM; custom quote only.

Best for

  • • Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows

No free plan

Visit Pega CRM
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose ACT! if…

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
  • You prioritize ease of use
  • You prioritize email capabilities

Choose Pega CRM if…

  • Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows
  • You prioritize pipeline management
  • You prioritize sales automation
  • You prioritize reporting

Overall recommendation

There is no universal winner between ACT! and Pega CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Key trade-off

ACT! trades toward ease of use; Pega CRM trades toward pipeline management.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useACT! winsACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SalesPega CRM winsPega CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AutomationPega CRM winsPega CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilitiesACT! winsStronger email tracking availability
ReportingPega CRM winsPega CRM leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CustomizationPega CRM winsPega CRM leads on customization (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsPega CRM winsPega CRM leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AdministrationACT! winsACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Enterprise suitabilityPega CRM winsPega CRM leads on scalability (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ValueACT! winsACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureACT!Pega CRM
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureACT!Pega CRM
Email syncStrongStrong
Email trackingStrongModerate
Workflow automationModerateStrong
Sales automationStrongStrong

Reporting

FeatureACT!Pega CRM
ReportingModerateStrong

Platform

FeatureACT!Pega CRM
IntegrationsStrongStrong
Custom fieldsStrongStrong
Custom pipelinesModerateStrong
Mobile appStrongStrong
AI assistanceNot evidencedStrong

Pricing comparison

Pricing evidence last checked Aug 16, 2026.

ACT! logo

ACT!

No free planFree trial available
  • ACT! (contact sales)Custom
Pega CRM logo

Pega CRM

No free planNo free trial evidenced
  • EnterpriseCustom

Pricing notes use verified research when available for ACT! and Pega CRM. Confirm live vendor pricing before buying.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → ACT!

    Best for ease of use

    ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → ACT!

    Best for email capabilities

    Stronger email tracking availability

  • → ACT!

    Best for administration

    ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Pega CRM

    Best for pipeline management

    Pega CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Pega CRM

    Best for sales automation

    Pega CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Pega CRM

    Best for reporting

    Pega CRM leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for ACT! vs Pega CRM — not generic category copy.

  • Pipeline management

    Pega CRM ahead

    On pipeline management, Pega CRM is ahead. ACT!: Trails Pega CRM on this criterion. Pega CRM: Pega CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Email tracking (ACT!: Strong; Pega CRM: Moderate); Workflow automation (ACT!: Moderate; Pega CRM: Strong); Reporting (ACT!: Moderate; Pega CRM: Strong).

  • Email capabilities

    ACT! ahead

    On email capabilities, ACT! is ahead. ACT!: Stronger email tracking availability. Pega CRM: Trails ACT! on this criterion.

  • Sales automation

    Pega CRM ahead

    On sales automation, Pega CRM is ahead. ACT!: Trails Pega CRM on this criterion. Pega CRM: Pega CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Reporting

    Pega CRM ahead

    On reporting, Pega CRM is ahead. ACT!: Trails Pega CRM on this criterion. Pega CRM: Pega CRM leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    ACT! ahead

    On value for money, ACT! is ahead. ACT!: ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Pega CRM: Trails ACT! on this criterion.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

ACT! logo

ACT!

Pros

  • Stronger on ease of use
  • Stronger on email capabilities
  • Stronger on administration
  • Stronger on value for money

Cons

  • Trails on pipeline management
  • Trails on sales automation
  • Trails on reporting
Pega CRM logo

Pega CRM

Pros

  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on reporting
  • Stronger on customization

Cons

  • Trails on ease of use
  • Trails on email capabilities
  • Trails on administration

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

ACT!

  • Stronger on ease of use: ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
  • Stronger on administration: ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Pega CRM

  • Trails on ease of use relative to ACT!
  • Trails on administration relative to ACT!

Integrations

Overlaps and exclusives from product integration data when available.

ACT!: Strong. Pega CRM: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose ACT! if…

  • You need Pega CRM's stronger pipeline management more than ACT!'s strengths
  • You need Pega CRM's stronger sales automation more than ACT!'s strengths
  • You need Pega CRM's stronger reporting more than ACT!'s strengths
  • Your primary fit looks closer to: Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows

Don't choose Pega CRM if…

  • You need ACT!'s stronger ease of use more than Pega CRM's strengths
  • You need ACT!'s stronger email capabilities more than Pega CRM's strengths
  • You need ACT!'s stronger administration more than Pega CRM's strengths
  • Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Alternatives worth considering

When neither product is the right fit.

  • HubSpot logoHubSpot

    AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

  • Pipedrive logoPipedrive

    Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

  • Capsule CRM logoCapsule

    Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.

  • Freshworks logoFreshsales

    Freshworks sales CRM for lead management and pipeline workflows.

Final verdict

Scenario-level close — not a repeat of the intro.

ACT! wins when…

ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Pega CRM wins when…

Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows

  • Best for ease of useACT!
  • Best for email capabilitiesACT!
  • Best for administrationACT!
  • Best for pipeline managementPega CRM

Which one should you choose?

Choose ACT! if:

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

Choose Pega CRM if:

  • Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows

Product screenshots

Real product UI from our media library — no placeholders.

FAQ

Is ACT! better than Pega CRM?
There is no universal winner between ACT! and Pega CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Which is easier to use?
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which CRM fits which team?
ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Pega CRM: Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows
Which is stronger for sales automation?
Pega CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Does ACT! or Pega CRM have a free plan?
ACT!: No free plan. Pega CRM: No free plan.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between ACT! and Pega CRM?

Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.

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  • No invented scores or prices
  • Affiliate links never change winners

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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