ACT! vs Mailchimp
Compare ACT! and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Pipeline management
- ✓ Sales automation
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Starting from $13.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ACT! and Mailchimp. Numeric bars appear only when both products have approved scores.
- Mailchimp
Ease of use
How quickly teams become productive.
Mailchimp leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Mailchimp8/10 - ACT!
Pipeline management
Deal stages, visibility, and pipeline hygiene.
ACT! leads on pipeline management (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Mailchimp5/10 - ACT!
Sales automation
Automations that reduce repetitive sales work.
Stronger workflow automation availability
ACT!5/10Mailchimp5/10 - Mailchimp
Email capabilities
Native email workflows and tracking.
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Mailchimp9/10 - Mailchimp
Reporting
Reporting and forecasting quality.
Mailchimp leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Mailchimp7/10 - Mailchimp
Customization
Fields, workflows, and configurability.
Stronger custom pipelines availability
ACT!6/10Mailchimp6/10 - Mailchimp
Integrations
Important third-party integrations.
Mailchimp leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Mailchimp7/10 - Mailchimp
Administration
Admin overhead and ongoing maintenance.
Mailchimp leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerMailchimpStronger - Mailchimp
Scalability
Fit as team size and complexity grow.
Mailchimp leads on scalability (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Mailchimp7/10 - Mailchimp
Value for money
Capability relative to total cost of ownership.
Mailchimp leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Mailchimp7/10
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