ACT! vs Mailchimp
Compare ACT! and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Pipeline management
- ✓ Sales automation
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Starting from $13.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for ACT! and Mailchimp.
Core CRM
| Feature | ACT! | Mailchimp | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Moderate | ACT! |
| Pipeline management | Strong | Moderate | ACT! |
| Deal management | Strong | Moderate | ACT! |
Sales engagement
| Feature | ACT! | Mailchimp | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Strong | Tie |
| Workflow automation | Moderate | Moderate | Tie |
| Sales automation | Strong | Moderate | ACT! |
Reporting
| Feature | ACT! | Mailchimp | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Mailchimp |
Platform
| Feature | ACT! | Mailchimp | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Mailchimp |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Moderate | — |
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.