ACT! vs Freshsales
Compare ACT! and Freshsales on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Freshsales. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Freshsales is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Freshsales if: Growth plan pricing and AI-assisted CRM fit SMB sales
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Best for
- • Growth plan pricing and AI-assisted CRM fit SMB sales
- • Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- • Sales CRM with phone/email/chat engagement
Starting from $9.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Freshsales. Numeric bars appear only when both products have approved scores.
- Freshsales
Ease of use
How quickly teams become productive.
Freshsales leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Freshsales8/10 - Freshsales
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Freshsales leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Freshsales8/10 - Freshsales
Sales automation
Automations that reduce repetitive sales work.
Freshsales leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Freshsales8/10 - Freshsales
Email capabilities
Native email workflows and tracking.
Freshsales leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Freshsales7/10 - Freshsales
Reporting
Reporting and forecasting quality.
Freshsales leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Freshsales8/10 - Freshsales
Customization
Fields, workflows, and configurability.
Freshsales leads on customization (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Freshsales8/10 - Freshsales
Integrations
Important third-party integrations.
Freshsales leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Freshsales7/10 - Freshsales
Administration
Admin overhead and ongoing maintenance.
Freshsales leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerFreshsalesStronger - Freshsales
Scalability
Fit as team size and complexity grow.
Freshsales leads on scalability (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Freshsales8/10 - Freshsales
Value for money
Capability relative to total cost of ownership.
Freshsales leads on value for money (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Freshsales9/10
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