ACT! vs Freshsales
Compare ACT! and Freshsales on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Freshsales. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Freshsales is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Freshsales if: Growth plan pricing and AI-assisted CRM fit SMB sales
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Best for
- • Growth plan pricing and AI-assisted CRM fit SMB sales
- • Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- • Sales CRM with phone/email/chat engagement
Starting from $9.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Freshsales.
Core CRM
| Feature | ACT! | Freshsales | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Freshsales | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Not evidenced | Moderate | — |
| Call functionality | Not evidenced | Strong | — |
| Workflow automation | Moderate | Strong | Freshsales |
| Sales automation | Strong | Strong | Tie |
| Lead scoring | Not evidenced | Moderate | — |
Reporting
| Feature | ACT! | Freshsales | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Freshsales |
| Forecasting | Not evidenced | Moderate | — |
Platform
| Feature | ACT! | Freshsales | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Freshsales |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
Additional capabilities
| Feature | ACT! | Freshsales | Winner |
|---|---|---|---|
| Territory management | Not evidenced | Moderate | — |
| Audit logs | Not evidenced | Moderate | — |
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