ACT! vs Freshsales
Compare ACT! and Freshsales on features, pricing, and buyer fit using the same researched criteria.

ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Freshsales. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Freshsales is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Freshsales if: Growth plan pricing and AI-assisted CRM fit SMB sales

Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Best for
- • Growth plan pricing and AI-assisted CRM fit SMB sales
- • Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- • Sales CRM with phone/email/chat engagement
Starting from $9.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
10
Criteria
10
Screenshots
14
Sources consulted
| Title | Product | Type |
|---|---|---|
| ACT! Pricing | ACT! | official-pricing-page |
| ACT! | ACT! | official-product-page |
| ACT! Pricing (fixture snapshot) | ACT! | fixture |
| ACT! Product (fixture snapshot) | ACT! | fixture |
| Freshsales Pricing (fixture snapshot) | Freshsales | fixture |
| Freshsales Product (fixture snapshot) | Freshsales | fixture |
| Freshsales Pricing | Freshsales | official-pricing-page |
| Freshsales Sales CRM | Freshsales | official-product-page |
| Freshsales Features | Freshsales | official-product-page |
| Freddy AI | Freshsales | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.