ACT! vs Cloze
ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Cloze fits relationship crm popular with real-estate and advisors, with pro through platinum annual per-user plans and a 14-day trial.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
No free plan
VS
Our verdict
There is no universal winner between ACT! and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Cloze is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Cloze if: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Cloze
Relationship/real-estate CRM; Pro $17 through Platinum $42/user/mo annual with 14-day trial.
Best for
- • Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- • Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
Starting from $17.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose ACT! if…
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Cloze if…
- Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
- You prioritize ease of use
- You prioritize pipeline management
Overall recommendation
There is no universal winner between ACT! and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Cloze's clearest edge is ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Cloze wins | Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Cloze wins | Cloze leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Cloze wins | Cloze leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Cloze wins | Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Cloze wins | Cloze leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Cloze wins | Stronger custom pipelines availability |
| Integrations | Cloze wins | Cloze leads on integrations (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Cloze wins | Cloze leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Cloze wins | Cloze leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Cloze wins | Cloze leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | ACT! | Cloze |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | ACT! | Cloze |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Strong |
| Workflow automation | Moderate | Moderate |
| Sales automation | Strong | Strong |
Reporting
| Feature | ACT! | Cloze |
|---|---|---|
| Reporting | Moderate | Strong |
Platform
| Feature | ACT! | Cloze |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Moderate | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
ACT!
- ACT! (contact sales)Custom
Cloze
From $17.00/user/mo
- Pro$17.00/user/mo
- Silver$21.00/user/mo
- Gold$29.00/user/mo
- Platinum$42.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | ACT! | Cloze |
|---|---|---|
| 5 | — | ~$85.00/mo (Pro × 5) |
| 10 | — | ~$170.00/mo (Pro × 10) |
| 25 | — | ~$425.00/mo (Pro × 25) |
| 50 | — | ~$850.00/mo (Pro × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Pricing notes use verified research when available for ACT! and Cloze. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Cloze
Best for ease of use
Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for pipeline management
Cloze leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for sales automation
Cloze leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for ACT! vs Cloze — not generic category copy.
Pipeline management
Cloze aheadOn pipeline management, Cloze is ahead. ACT!: Trails Cloze on this criterion. Cloze: Cloze leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Reporting (ACT!: Moderate; Cloze: Strong); Custom pipelines (ACT!: Moderate; Cloze: Strong).
Email capabilities
Cloze aheadOn email capabilities, Cloze is ahead. ACT!: Trails Cloze on this criterion. Cloze: Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Cloze aheadOn sales automation, Cloze is ahead. ACT!: Trails Cloze on this criterion. Cloze: Cloze leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Cloze aheadOn reporting, Cloze is ahead. ACT!: Trails Cloze on this criterion. Cloze: Cloze leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
Cloze aheadOn value for money, Cloze is ahead. ACT!: Trails Cloze on this criterion. Cloze: Cloze leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
ACT!
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Cloze
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
ACT!
- Trails on ease of use relative to Cloze
- Trails on administration relative to Cloze
Cloze
- Stronger on ease of use: Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Cloze leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
ACT!: Strong. Cloze: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose ACT! if…
- You need Cloze's stronger ease of use more than ACT!'s strengths
- You need Cloze's stronger pipeline management more than ACT!'s strengths
- You need Cloze's stronger sales automation more than ACT!'s strengths
- Your primary fit looks closer to: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Don't choose Cloze if…
- Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Your primary fit looks closer to: Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
ACT! wins when…
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Cloze wins when…
Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Best for ease of useCloze
- Best for pipeline managementCloze
- Best for sales automationCloze
Which one should you choose?
Choose ACT! if:
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Cloze if:
- Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
Product screenshots
Real product UI from our media library — no placeholders.
FAQ
- Is ACT! better than Cloze?
- There is no universal winner between ACT! and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Cloze: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Which is stronger for sales automation?
- Cloze leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does ACT! or Cloze have a free plan?
- ACT!: No free plan. Cloze: No free plan.
- How does ACT! vs Cloze pricing compare?
- Cloze starts from $17.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewACT! review
- reviewCloze review
- pricingACT! pricing
- pricingCloze pricing
- alternativeHubSpot alternative
- alternativePipedrive alternative
- alternativeCapsule alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Still deciding between ACT! and Cloze?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
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