ACT! vs Cloze
Compare ACT! and Cloze on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Cloze is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Cloze if: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Cloze
Relationship/real-estate CRM; Pro $17 through Platinum $42/user/mo annual with 14-day trial.
Best for
- • Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- • Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals.
Starting from $17.00/user/mo
No free plan
ACT! vs Cloze at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useCloze
ACT!
Cloze
- Pipeline managementCloze
ACT!
Cloze
- Sales automationCloze
ACT!
Cloze
- Email capabilitiesCloze
ACT!
Cloze
- ReportingCloze
ACT!
Cloze
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Cloze
Best for ease of use
Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for pipeline management
Cloze leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for sales automation
Cloze leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Cloze winsACT!
Trails Cloze on this criterion
Cloze
Cloze leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Cloze winsACT!
Trails Cloze on this criterion
Cloze
Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Cloze winsACT!
Trails Cloze on this criterion
Cloze
Cloze leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Cloze winsACT!
Trails Cloze on this criterion
Cloze
Cloze leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Cloze winsACT!
Trails Cloze on this criterion
Cloze
Cloze leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Cloze if
- Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and Cloze?
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- Independent criterion outcomes
- No invented scores or prices
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