ACT! vs Agile CRM
Compare ACT! and Agile CRM on features, pricing, and buyer fit using the same researched criteria.

ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Agile CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Agile CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Agile CRM if: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service

Agile CRM
Freemium all-in-one CRM; Free (10 users), Starter from ~$8.99/user/mo on multi-year headline pricing.
Best for
- • All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- • Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams.
Starting from $8.99/user/mo
Free plan available
ACT! vs Agile CRM at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useAgile CRM
ACT!
Agile CRM
- Pipeline managementAgile CRM
ACT!
Agile CRM
- Sales automationAgile CRM
ACT!
Agile CRM
- Email capabilitiesAgile CRM
ACT!
Agile CRM
- ReportingAgile CRM
ACT!
Agile CRM
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Agile CRM
Best for ease of use
Agile CRM leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Agile CRM
Best for pipeline management
Agile CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Agile CRM
Best for sales automation
Agile CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Agile CRM winsACT!
Trails Agile CRM on this criterion
Agile CRM
Agile CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Agile CRM winsACT!
Trails Agile CRM on this criterion
Agile CRM
Agile CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Agile CRM winsACT!
Trails Agile CRM on this criterion
Agile CRM
Agile CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Agile CRM winsACT!
Trails Agile CRM on this criterion
Agile CRM
Agile CRM leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Agile CRM winsACT!
Trails Agile CRM on this criterion
Agile CRM
Agile CRM leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Agile CRM if
- All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams.
Related comparisons
Alternatives to consider

HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.

Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

Capsule
Small-business CRM for contact management and straightforward sales pipelines.

Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and Agile CRM?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
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