ACT! vs Agile CRM
ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Agile CRM fits all-in-one crm with a free tier (10 users) and starter/regular/enterprise plans for sales, marketing, and service.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
No free plan
VS
Our verdict
There is no universal winner between ACT! and Agile CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Agile CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Agile CRM if: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Agile CRM
Freemium all-in-one CRM; Free (10 users), Starter from ~$8.99/user/mo on multi-year headline pricing.
Best for
- • All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- • Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams
Starting from $8.99/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose ACT! if…
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Agile CRM if…
- All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams
- You prioritize ease of use
- You prioritize pipeline management
Overall recommendation
There is no universal winner between ACT! and Agile CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Agile CRM's clearest edge is ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Agile CRM wins | Agile CRM leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Agile CRM wins | Agile CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Agile CRM wins | Agile CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Agile CRM wins | Agile CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Agile CRM wins | Agile CRM leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Agile CRM wins | Stronger custom pipelines availability |
| Integrations | Agile CRM wins | Agile CRM leads on integrations (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Agile CRM wins | Stronger custom pipelines availability |
| Enterprise suitability | Agile CRM wins | Agile CRM leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Agile CRM wins | Agile CRM leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | ACT! | Agile CRM |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | ACT! | Agile CRM |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Strong |
| Workflow automation | Moderate | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | ACT! | Agile CRM |
|---|---|---|
| Reporting | Moderate | Strong |
Platform
| Feature | ACT! | Agile CRM |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Moderate | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
ACT!
- ACT! (contact sales)Custom
Agile CRM
From $8.99/user/mo
- Free$0.00/user/mo
- Starter$8.99/user/mo
- Regular$29.99/user/mo
- Enterprise$47.99/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | ACT! | Agile CRM |
|---|---|---|
| 5 | — | ~$44.95/mo (Starter × 5) |
| 10 | — | ~$89.90/mo (Starter × 10) |
| 25 | — | ~$224.75/mo (Starter × 25) |
| 50 | — | ~$449.50/mo (Starter × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Pricing notes use verified research when available for ACT! and Agile CRM. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Agile CRM
Best for ease of use
Agile CRM leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Agile CRM
Best for pipeline management
Agile CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Agile CRM
Best for sales automation
Agile CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for ACT! vs Agile CRM — not generic category copy.
Pipeline management
Agile CRM aheadOn pipeline management, Agile CRM is ahead. ACT!: Trails Agile CRM on this criterion. Agile CRM: Agile CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Workflow automation (ACT!: Moderate; Agile CRM: Strong); Reporting (ACT!: Moderate; Agile CRM: Strong); Custom pipelines (ACT!: Moderate; Agile CRM: Strong).
Email capabilities
Agile CRM aheadOn email capabilities, Agile CRM is ahead. ACT!: Trails Agile CRM on this criterion. Agile CRM: Agile CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Agile CRM aheadOn sales automation, Agile CRM is ahead. ACT!: Trails Agile CRM on this criterion. Agile CRM: Agile CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Agile CRM aheadOn reporting, Agile CRM is ahead. ACT!: Trails Agile CRM on this criterion. Agile CRM: Agile CRM leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
Agile CRM aheadOn value for money, Agile CRM is ahead. ACT!: Trails Agile CRM on this criterion. Agile CRM: Agile CRM leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
ACT!
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Agile CRM
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
ACT!
- Trails on ease of use relative to Agile CRM
- Trails on administration relative to Agile CRM
Agile CRM
- Stronger on ease of use: Agile CRM leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Stronger custom pipelines availability
Integrations
Overlaps and exclusives from product integration data when available.
ACT!: Strong. Agile CRM: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose ACT! if…
- You need Agile CRM's stronger ease of use more than ACT!'s strengths
- You need Agile CRM's stronger pipeline management more than ACT!'s strengths
- You need Agile CRM's stronger sales automation more than ACT!'s strengths
- Your primary fit looks closer to: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Don't choose Agile CRM if…
- Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Your primary fit looks closer to: Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
ACT! wins when…
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Agile CRM wins when…
All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Best for ease of useAgile CRM
- Best for pipeline managementAgile CRM
- Best for sales automationAgile CRM
Which one should you choose?
Choose ACT! if:
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Agile CRM if:
- All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams
Product screenshots
Real product UI from our media library — no placeholders.
FAQ
- Is ACT! better than Agile CRM?
- There is no universal winner between ACT! and Agile CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Agile CRM leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Agile CRM: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Which is stronger for sales automation?
- Agile CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does ACT! or Agile CRM have a free plan?
- ACT!: No free plan. Agile CRM: Free plan available.
- How does ACT! vs Agile CRM pricing compare?
- Agile CRM starts from $8.99/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewACT! review
- reviewAgile CRM review
- pricingACT! pricing
- pricingAgile CRM pricing
- alternativeHubSpot alternative
- alternativePipedrive alternative
- alternativeCapsule alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Still deciding between ACT! and Agile CRM?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
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