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Omnisend Review

EMAIL MARKETING SOFTWARE

Choose Omnisend when ecommerce email + SMS + push with Shopify-friendly workflows is the job and you want a strong Klaviyo alternative on contact pricing.

Last updated 2026-08-18Independent editorial review
  • Starting price

    $16.00/user/month

  • Free plan

    Yes

  • Free trial

    No

  • Best for

    Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost

SoftwareGlimpse review

7.7/10

Good

  • Ease of use8
  • Email creation8
  • Automation8
  • Segmentation8
  • Analytics8
  • Deliverability tooling7
How we score →

All features

15 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

  • Email campaigns

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro

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    Official vendor video

    Omnisend Email Marketing Demo for Ecommerce: Full Platform Walkthrough

    What this shows

    • Full Omnisend ecommerce email marketing walkthrough
    • Campaigns, automation, and ecommerce messaging in-product
    • Full Omnisend ecommerce email marketing walkthrough
    • Campaigns, automation, and ecommerce messaging in-product
  • Newsletter builder

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Email templates

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Drag-and-drop editor

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Automation workflows

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Segmentation

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Personalization

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • A/B testing

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Contact management

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Landing pages

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Forms

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Transactional email

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Analytics

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • Deliverability tools

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro
  • AI content generation

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Standard
    • Pro