Capsule tiers are a quota ladder rather than a feature narrative. Contact, pipeline, and custom-field limits scale strictly by plan tier. Published rungs: Free ($0/mo) · Starter ($18/seat/mo billed annually) · Growth ($36/seat/mo billed annually) · Advanced ($54/seat/mo billed annually) · Ultimate ($72/seat/mo billed annually). Which means you can pick your tier arithmetically: check contacts, pipelines, custom fields, and users against each rung, and stop at the first one that holds all four. Only one capability question sits on top of that: Workflow automations and advanced reporting start at Growth; enrichment at Advanced.
Choose a Capsule rung by checking contacts, pipelines, custom fields, and users against each tier and stopping at the first that holds all four — then check whether you need the rung where workflow automation begins.
Pricing/plan surfaces and vendor plan explainers for Capsule when research has them — general product demos stay on the research page.
Vendor plan/pricing explainer when available. Confirm current seats and limits on the vendor site.
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Official vendor tutorial
Full product screenshots and evidence live on the Capsule research page.
Our researched snapshot lists Free, Starter, Growth, Advanced, Ultimate. Growth is highlighted by the vendor — treat that as marketing, not as your requirement. Re-check /pricing/capsule/ for current packaging.
Snapshot free or entry plan names: Free. Research shows up to 2 users, up to 250 contacts, up to 1 pipeline, up to 5 custom fields. Confirm limits and gates before you build on it.
Run the algorithm: lowest plan per must-have, take the highest, check capacity, then count seats. Plan-gated in research: lead management (Starter, Growth, Advanced, Ultimate); custom pipelines (Growth, Advanced, Ultimate); email sync (Starter, Growth, Advanced, Ultimate); email sequences (Starter, Growth, Advanced, Ultimate).
Plan-gated in research: lead management (Starter, Growth, Advanced, Ultimate); custom pipelines (Growth, Advanced, Ultimate); email sync (Starter, Growth, Advanced, Ultimate); email sequences (Starter, Growth, Advanced, Ultimate).
Must-haves → qualifying plan name → Cost Calculator seats → TCO categories for admin, migration, and training. Do not invent implementation fees or ROI percentages.
Our pricing snapshot records a 14-day trial on Starter, Growth, and Advanced — confirm current terms on the Capsule pricing page before you build a schedule around it.
Annual versus monthly is a term and cash-flow choice, not a capability one. While you are still proving adoption, the ability to fail cheaply for one quarter is often worth more than the annual discount.
Open /pricing/capsule/, run the Cost Calculator on your qualifying plan, and read the Capsule worth-it guide before signature.
Choosing on features and getting caught by a quota
Contact, pipeline, and custom-field limits scale strictly by plan tier.
Upgrading everyone for automation nobody has specified
Name the repeated action first. Per-seat rates apply across the whole team.
Expecting campaign tooling
Not a marketing automation or sales-engagement suite — email templates ≠ full campaign platform.
Bring these questions to every demo
Ask vendors to show the workflow live, not just describe it.
Contacts you will keep, pipelines you run, custom fields your reports read, people who need logins. Four numbers on one line. Doing this first stops you from being sold a rung by a feature list, because the ladder is genuinely built around these quotas and nothing else moves as reliably.
"Create a follow-up task whenever a deal enters negotiation" is a specification. "Better automation" is not. One named action justifies the rung where workflow automation begins; zero named actions means stay lower and revisit in a quarter with evidence.
Because this is deliberately not a campaign platform, your email programme needs a home. Choose the sending tool now and add its cost to the comparison. Buyers who skip this step compare a CRM-only price against an all-in-one price and reach a conclusion the numbers do not support.
Have more questions? Contact our support team.
Part of CRM hub · Capsule review
Supporting reading in this topic — not a generic related-posts dump.
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