Klaviyo vs Mailjet
Compare Klaviyo and Mailjet on features, pricing, and buyer fit using the same researched criteria.
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Klaviyo and Mailjet. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Klaviyo is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Mailjet is better for
- ✓ Landing pages
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • EU/SMB teams needing marketing + transactional email in one vendor
- • Developers wanting API/SMTP alongside campaigns
- • Buyers comparing send-volume pricing vs contact-tier ESPs
Starting from $9.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
Klaviyo
Strengths in greenPros
- Stronger on automation
- Stronger on templates
- Stronger on segmentation
- Stronger on analytics
Cons
- Trails on landing pages
Best for
Ecommerce brands needing email + SMS with catalog-aware flows
Mailjet
Trade-offs in redPros
- Stronger on landing pages
Cons
- Trails on automation
- Trails on templates
- Trails on segmentation
Best for
EU/SMB teams needing marketing + transactional email in one vendor
Choose if…
Choose Klaviyo if
- Ecommerce brands needing email + SMS with catalog-aware flows
- Shopify-centric teams prioritizing revenue attribution
- Growth-stage stores where lifecycle automation is the primary job
Choose Mailjet if
- EU/SMB teams needing marketing + transactional email in one vendor
- Developers wanting API/SMTP alongside campaigns
- Buyers comparing send-volume pricing vs contact-tier ESPs
Still unsure which fits?
Answer a few buyer questions and get a shortlist matched to your priorities.
Best email marketing softwareSome visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.