Klaviyo vs Mailjet
Compare Klaviyo and Mailjet on features, pricing, and buyer fit using the same researched criteria.
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Klaviyo and Mailjet. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Klaviyo is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Mailjet is better for
- ✓ Landing pages
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • EU/SMB teams needing marketing + transactional email in one vendor
- • Developers wanting API/SMTP alongside campaigns
- • Buyers comparing send-volume pricing vs contact-tier ESPs
Starting from $9.00/user/mo
Free plan available
Klaviyo vs Mailjet pricing
Klaviyo researched starting price from $20/mo; a free plan is researched. Mailjet researched starting price from $9/mo; a free plan is researched. Affiliate economics excluded.
Klaviyo
From $20.00/user/mo
Mailjet
From $9.00/user/mo
Klaviyo
Starting from $20.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- max active profiles: 250
- max email sends monthly: 500
- EmailPopular$20.00/mo
- From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- included active profiles entry: 500
- Email + SMS$35.00/mo
- From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- included active profiles entry: 500
Mailjet
Starting from $9.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free: 6,000 emails/mo, 200/day, 1,000 contacts.
- max email sends monthly: 6000
- max email sends daily: 200
- max contacts: 1000
- Starter$9.00/mo
- From $9/mo at researched 8,000 emails/mo band.
- included emails monthly entry: 8000
- EssentialPopular$17.00/mo
- From $17/mo — segmentation, AI assist, unlimited contacts (research).
- included emails monthly entry: 15000
- Premium$27.00/mo
- From $27/mo — automations, landing pages, advanced stats (research).
- included emails monthly entry: 15000
- CustomCustom
- Enterprise custom for high-volume senders.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Klaviyo
$300.00/mo
Mailjet
$135.00/mo
+$165.00/mo — Klaviyo costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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