Klaviyo vs Mailjet

Compare Klaviyo and Mailjet on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20264 evidence sourcesHow we compare

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Klaviyo

7.9/10

Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.

Best for

• Ecommerce brands needing email + SMS with catalog-aware flows
• Shopify-centric teams prioritizing revenue attribution
• Growth-stage stores where lifecycle automation is the primary job

Starting from $20.00/user/mo

Free plan available

Visit Klaviyo

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Our verdict

No universal winner

There is no universal winner between Klaviyo and Mailjet. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Klaviyo is better for

✓ Automation
✓ Templates
✓ Segmentation
✓ Analytics

Mailjet is better for

✓ Landing pages

Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows

Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor

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Mailjet

6.9/10

EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).

Best for

• EU/SMB teams needing marketing + transactional email in one vendor
• Developers wanting API/SMTP alongside campaigns
• Buyers comparing send-volume pricing vs contact-tier ESPs

Starting from $9.00/user/mo

Free plan available

Visit Mailjet

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Frequently asked questions

Common buyer questions about Klaviyo vs Mailjet.

There is no universal winner between Klaviyo and Mailjet. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

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