HubSpot vs Mailchimp
Compare HubSpot and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between HubSpot and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Starting from $13.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for HubSpot and Mailchimp. Numeric bars appear only when both products have approved scores.
- Mailchimp
Ease of use
How quickly teams become productive.
Mailchimp leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot7/10Mailchimp8/10 - HubSpot
Pipeline management
Deal stages, visibility, and pipeline hygiene.
HubSpot leads on pipeline management (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Mailchimp5/10 - HubSpot
Sales automation
Automations that reduce repetitive sales work.
HubSpot leads on sales automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Mailchimp5/10 - Mailchimp
Email capabilities
Native email workflows and tracking.
Mailchimp leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Mailchimp9/10 - HubSpot
Reporting
Reporting and forecasting quality.
HubSpot leads on reporting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Mailchimp7/10 - HubSpot
Customization
Fields, workflows, and configurability.
HubSpot leads on customization (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Mailchimp6/10 - HubSpot
Integrations
Important third-party integrations.
HubSpot leads on integrations (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot9/10Mailchimp7/10 - Mailchimp
Administration
Admin overhead and ongoing maintenance.
Mailchimp leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpotWeakerMailchimpStronger - HubSpot
Scalability
Fit as team size and complexity grow.
HubSpot leads on scalability (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot9/10Mailchimp7/10 - Depends
Value for money
Capability relative to total cost of ownership.
HubSpot researched starting price $15/user/mo vs Mailchimp $13/user/mo. Better value depends on which features you need on that plan.
HubSpot8/10Mailchimp7/10
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.