HubSpot vs Mailchimp
Compare HubSpot and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between HubSpot and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Starting from $13.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for HubSpot and Mailchimp.
Core CRM
| Feature | HubSpot | Mailchimp | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Moderate | HubSpot |
| Pipeline management | Strong | Moderate | HubSpot |
| Deal management | Strong | Moderate | HubSpot |
Sales engagement
| Feature | HubSpot | Mailchimp | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Not evidenced | Strong | — |
| Email sequences | Strong | Not evidenced | — |
| Workflow automation | Strong | Moderate | HubSpot |
| Sales automation | Strong | Moderate | HubSpot |
| Lead scoring | Moderate | Not evidenced | — |
Reporting
| Feature | HubSpot | Mailchimp | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Moderate | Not evidenced | — |
Platform
| Feature | HubSpot | Mailchimp | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Strong | Strong | Tie |
| Mobile app | Not evidenced | Strong | — |
| AI assistance | Strong | Moderate | HubSpot |
Additional capabilities
| Feature | HubSpot | Mailchimp | Winner |
|---|---|---|---|
| Single sign-on | Moderate | Not evidenced | — |
| Role permissions | Moderate | Not evidenced | — |
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