HubSpot vs Keap
Compare HubSpot and Keap on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between HubSpot and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Integrations
Keap is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Administration
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for HubSpot and Keap. Numeric bars appear only when both products have approved scores.
- Keap
Ease of use
How quickly teams become productive.
Stronger coverage across mobile app, contact management. editorial scores are close (7/10 vs 7/10).
HubSpot7/10Keap7/10 - HubSpot
Pipeline management
Deal stages, visibility, and pipeline hygiene.
HubSpot leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Keap7/10 - Keap
Sales automation
Automations that reduce repetitive sales work.
Keap leads on sales automation (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Keap9/10 - Keap
Email capabilities
Native email workflows and tracking.
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (8/10 vs 8/10).
HubSpot8/10Keap8/10 - HubSpot
Reporting
Reporting and forecasting quality.
HubSpot leads on reporting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Keap7/10 - HubSpot
Customization
Fields, workflows, and configurability.
HubSpot leads on customization (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot8/10Keap7/10 - HubSpot
Integrations
Important third-party integrations.
HubSpot leads on integrations (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot9/10Keap7/10 - Keap
Administration
Admin overhead and ongoing maintenance.
Keap leads on administration (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpotWeakerKeapStronger - HubSpot
Scalability
Fit as team size and complexity grow.
HubSpot leads on scalability (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot9/10Keap6/10 - HubSpot
Value for money
Capability relative to total cost of ownership.
Better for value for money
HubSpot8/10Keap6/10
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