HubSpot vs Keap
Compare HubSpot and Keap on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between HubSpot and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Integrations
Keap is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Administration
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for HubSpot and Keap.
Core CRM
| Feature | HubSpot | Keap | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | HubSpot | Keap | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email sequences | Strong | Strong | Tie |
| Call functionality | Not evidenced | Moderate | — |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
| Lead scoring | Moderate | Not evidenced | — |
Reporting
| Feature | HubSpot | Keap | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Moderate | Not evidenced | — |
Platform
| Feature | HubSpot | Keap | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Strong | Not evidenced | — |
| Mobile app | Not evidenced | Strong | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | HubSpot | Keap | Winner |
|---|---|---|---|
| Single sign-on | Moderate | Not evidenced | — |
| Role permissions | Moderate | Not evidenced | — |
| Email campaigns | Not evidenced | Strong | — |
| Meeting scheduling | Not evidenced | Strong | — |
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