HubSpot vs Keap
Compare HubSpot and Keap on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between HubSpot and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Integrations
Keap is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Administration
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
9
Criteria
10
Screenshots
22
Sources consulted
| Title | Product | Type |
|---|---|---|
| Free HubSpot CRM / Customer Platform | HubSpot | official-product-page |
| HubSpot Sales Hub | HubSpot | official-product-page |
| HubSpot Product and Services Catalog | HubSpot | official-documentation |
| Get Started With HubSpot | HubSpot | official-product-page |
| HubSpot Marketplace (nav/product references) | HubSpot | official-integration-directory |
| Sales Software Pricing | HubSpot | HubSpot | official-pricing-page |
| Keap Pricing | Keap | official-pricing-page |
| Keap Homepage | Keap | official-product-page |
| Keap CRM Software | Keap | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.