Creatio vs SugarCRM
Compare Creatio and SugarCRM on features, pricing, and buyer fit using the same researched criteria.

Creatio
No-code CRM and workflow platform with Growth/Enterprise per-user plans and Unlimited organization pricing.
Best for
- • Creatio targets mid-market sales/CX needs
- • Creatio competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $40.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Creatio and SugarCRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Creatio is better for
- ✓ Sales automation
- ✓ Customization
Tie
- • Ease of use
- • Pipeline management
- • Email capabilities
Choose Creatio if: Creatio targets mid-market sales/CX needs
Choose SugarCRM if: SugarCRM targets mid-market sales/CX needs

SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
Best for
- • SugarCRM targets mid-market sales/CX needs
- • SugarCRM competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $59.00/user/mo
No free plan
Creatio vs SugarCRM at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useTie
Creatio
SugarCRM
- Pipeline managementTie
Creatio
SugarCRM
- Sales automationCreatio
Creatio
SugarCRM
- Email capabilitiesTie
Creatio
SugarCRM
- ReportingTie
Creatio
SugarCRM
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Creatio
Best for sales automation
Creatio leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Creatio
Best for customization
Creatio leads on customization (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
TieCreatio
Creatio and SugarCRM are close on pipeline management (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SugarCRM
Creatio and SugarCRM are close on pipeline management (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
TieCreatio
Creatio and SugarCRM are close on email capabilities (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SugarCRM
Creatio and SugarCRM are close on email capabilities (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Creatio winsCreatio
Creatio leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SugarCRM
Trails Creatio on this criterion
Reporting
TieCreatio
Creatio and SugarCRM are close on reporting (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SugarCRM
Creatio and SugarCRM are close on reporting (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsCreatio
Creatio researched starting price $40/user/mo vs SugarCRM $59/user/mo. Better value depends on which features you need on that plan.
SugarCRM
Creatio researched starting price $40/user/mo vs SugarCRM $59/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Creatio if
- Creatio targets mid-market sales/CX needs
- Creatio competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
Choose SugarCRM if
- SugarCRM targets mid-market sales/CX needs
- SugarCRM competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
Related comparisons
Alternatives to consider

Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.

HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.

Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.

Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Creatio and SugarCRM?
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- Independent criterion outcomes
- No invented scores or prices
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