Creatio vs Dynamics 365
Compare Creatio and Dynamics 365 on features, pricing, and buyer fit using the same researched criteria.
Creatio
No-code CRM and workflow platform with Growth/Enterprise per-user plans and Unlimited organization pricing.
Best for
- • Creatio targets mid-market sales/CX needs
- • Creatio competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $40.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Creatio and Dynamics 365. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Creatio is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Customization
Dynamics 365 is better for
- ✓ Email capabilities
- ✓ Reporting
- ✓ Integrations
- ✓ Scalability
Choose Creatio if: Creatio targets mid-market sales/CX needs
Choose Dynamics 365 if: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
Best for
- • Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
- • Strong when Microsoft ecosystem leverage and IT support are present
- • Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools.
Starting from $65.00/user/mo
No free plan
Creatio vs Dynamics 365 at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useCreatio
Creatio
Dynamics 365
- Pipeline managementCreatio
Creatio
Dynamics 365
- Sales automationCreatio
Creatio
Dynamics 365
- Email capabilitiesDynamics 365
Creatio
Dynamics 365
- ReportingDynamics 365
Creatio
Dynamics 365
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Creatio
Best for ease of use
Creatio leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Creatio
Best for pipeline management
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (8/10 vs 8/10).
- → Creatio
Best for sales automation
Creatio leads on sales automation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Dynamics 365
Best for email capabilities
Dynamics 365 leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Dynamics 365
Best for reporting
Dynamics 365 leads on reporting (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Dynamics 365
Best for integrations
Dynamics 365 leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Creatio winsCreatio
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (8/10 vs 8/10).
Dynamics 365
Trails Creatio on this criterion
Email capabilities
Dynamics 365 winsCreatio
Trails Dynamics 365 on this criterion
Dynamics 365
Dynamics 365 leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Creatio winsCreatio
Creatio leads on sales automation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Dynamics 365
Trails Creatio on this criterion
Reporting
Dynamics 365 winsCreatio
Trails Dynamics 365 on this criterion
Dynamics 365
Dynamics 365 leads on reporting (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsCreatio
Creatio researched starting price $40/user/mo vs Dynamics 365 $65/user/mo. Better value depends on which features you need on that plan.
Dynamics 365
Creatio researched starting price $40/user/mo vs Dynamics 365 $65/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Creatio if
- Creatio targets mid-market sales/CX needs
- Creatio competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
Choose Dynamics 365 if
- Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
- Strong when Microsoft ecosystem leverage and IT support are present
- Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools.
Related comparisons
Alternatives to consider
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Creatio and Dynamics 365?
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- Independent criterion outcomes
- No invented scores or prices
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