Clay vs Lusha
Compare Clay and Lusha on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Clay and Lusha. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Choose Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Clay is better for
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Lusha is better for
- ✓ Ease of use
Tie
- • Integrations
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Choose Lusha if: SDR/BDR teams needing verified emails/dials and enrichment
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • SDR/BDR teams needing verified emails/dials and enrichment
- • RevOps cleaning CRM records and automating enrichment
- • Teams already standardized on Salesforce/HubSpot/Pipedrive
Free plan available
Comparison scorecard
Criterion-by-criterion results for Clay and Lusha. Numeric bars appear only when both products have approved scores.
- Lusha
Ease of use
How quickly teams become productive.
Lusha leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay6/10Lusha7/10 - Depends
Contact data
Coverage and quality of contact data.
Clay vs Lusha on contact data is not a scored universal winner in current research — choose by job fit.
ClayDependsLushaDepends - Clay
Prospecting
Prospecting workflow strength.
Clay leads on prospecting (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClayStrongerLushaWeaker - Clay
Email outreach
Outreach sequencing and deliverability tooling.
Clay leads on email outreach (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClayStrongerLushaWeaker - Tie
Integrations
Important third-party integrations.
Clay and Lusha are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClayTieLushaTie - Clay
Value for money
Capability relative to total cost of ownership.
Clay leads on value for money (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay7/10Lusha5/10
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