Clay vs Lusha
Compare Clay and Lusha on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Clay and Lusha. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Choose Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Clay is better for
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Lusha is better for
- ✓ Ease of use
Tie
- • Integrations
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Choose Lusha if: SDR/BDR teams needing verified emails/dials and enrichment
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • SDR/BDR teams needing verified emails/dials and enrichment
- • RevOps cleaning CRM records and automating enrichment
- • Teams already standardized on Salesforce/HubSpot/Pipedrive
Free plan available
Feature comparison
Grouped feature support from verified product research for Clay and Lusha.
Core CRM
| Feature | Clay | Lusha | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Not evidenced | Moderate | — |
| Deal management | Not evidenced | Moderate | — |
Sales engagement
| Feature | Clay | Lusha | Winner |
|---|---|---|---|
| Email sync | Not evidenced | Strong | — |
| Email tracking | Not evidenced | Not evidenced | — |
| Email sequences | Moderate | Strong | Lusha |
| Call functionality | Not evidenced | Moderate | — |
| Workflow automation | Not evidenced | Strong | — |
| Sales automation | Not evidenced | Strong | — |
| Lead scoring | Moderate | Strong | Lusha |
Reporting
| Feature | Clay | Lusha | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Lusha |
| Forecasting | Not evidenced | Limited | — |
Platform
| Feature | Clay | Lusha | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Not evidenced | Moderate | — |
| Custom pipelines | Not evidenced | Limited | — |
| Mobile app | Not evidenced | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Clay | Lusha | Winner |
|---|---|---|---|
| Contact data | Strong | Strong | Tie |
| Prospecting | Strong | Strong | Tie |
| Data enrichment | Strong | Strong | Tie |
| Email outreach | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Strong | Tie |
| Data export | Strong | Strong | Tie |
| Meeting scheduling | Not evidenced | Moderate | — |
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