Clay vs Clearbit
Compare Clay and Clearbit on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • Multi-provider enrichment waterfalls and Claygent-style research workflows
- • Teams not locked to HubSpot-only enrichment
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
Clay fits multi-provider waterfall enrichment and creative GTM prospecting systems; Clearbit (Breeze Intelligence) fits HubSpot-native CRM and inbound enrichment when you already buy HubSpot credits.
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
Clearbit is better for
- ✓ Ease of use
- ✓ Integrations
Tie
- • Value for money
Choose Clay if: Multi-provider enrichment waterfalls and Claygent-style research workflows
Choose Clearbit if: HubSpot shops needing CRM/form fill via Breeze Intelligence
Clearbit
HubSpot-owned enrichment (Clearbit → Breeze Intelligence) for CRM fill and inbound intelligence — usage/credits via HubSpot, Starter+ required.
Best for
- • HubSpot shops needing CRM/form fill via Breeze Intelligence
- • Marketing/RevOps prioritizing inbound enrichment over list building
No free plan
Comparison scorecard
Criterion-by-criterion results for Clay and Clearbit. Numeric bars appear only when both products have approved scores.
- Clearbit
Ease of use
How quickly teams become productive.
Clearbit leads on ease-of-use (6/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay6/10Clearbit8/10 - Clay
Contact data
Coverage and quality of contact data.
Clay leads on contact-data (8/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay8/10Clearbit7/10 - Clay
Prospecting
Prospecting workflow strength.
Clay leads on prospecting (8/10 vs 4/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay8/10Clearbit4/10 - Clay
Email outreach
Outreach sequencing and deliverability tooling.
Clay leads on email-outreach (8/10 vs 2/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay8/10Clearbit2/10 - Clearbit
Integrations
Important third-party integrations.
Clearbit leads on integrations (7/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
ClayWeakerClearbitStronger - Tie
Value for money
Capability relative to total cost of ownership.
Clay and Clearbit are close on value-for-money (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Clay7/10Clearbit7/10
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