Clay vs Clearbit
Compare Clay and Clearbit on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • Multi-provider enrichment waterfalls and Claygent-style research workflows
- • Teams not locked to HubSpot-only enrichment
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
Clay fits multi-provider waterfall enrichment and creative GTM prospecting systems; Clearbit (Breeze Intelligence) fits HubSpot-native CRM and inbound enrichment when you already buy HubSpot credits.
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
Clearbit is better for
- ✓ Ease of use
- ✓ Integrations
Tie
- • Value for money
Choose Clay if: Multi-provider enrichment waterfalls and Claygent-style research workflows
Choose Clearbit if: HubSpot shops needing CRM/form fill via Breeze Intelligence
Clearbit
HubSpot-owned enrichment (Clearbit → Breeze Intelligence) for CRM fill and inbound intelligence — usage/credits via HubSpot, Starter+ required.
Best for
- • HubSpot shops needing CRM/form fill via Breeze Intelligence
- • Marketing/RevOps prioritizing inbound enrichment over list building
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Clay
Strengths in greenPros
- Stronger on contact data
- Stronger on prospecting
- Stronger on email outreach
Cons
- Trails on ease of use
- Trails on integrations
Best for
Multi-provider enrichment waterfalls and Claygent-style research workflows
Clearbit
Trade-offs in redPros
- Stronger on ease of use
- Stronger on integrations
Cons
- Trails on contact data
- Trails on prospecting
- Trails on email outreach
Best for
HubSpot shops needing CRM/form fill via Breeze Intelligence
Choose if…
Choose Clay if
- Multi-provider enrichment waterfalls and Claygent-style research workflows
- Teams not locked to HubSpot-only enrichment
Choose Clearbit if
- HubSpot shops needing CRM/form fill via Breeze Intelligence
- Marketing/RevOps prioritizing inbound enrichment over list building
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