Clay vs Clearbit
Compare Clay and Clearbit on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • Multi-provider enrichment waterfalls and Claygent-style research workflows
- • Teams not locked to HubSpot-only enrichment
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
Clay fits multi-provider waterfall enrichment and creative GTM prospecting systems; Clearbit (Breeze Intelligence) fits HubSpot-native CRM and inbound enrichment when you already buy HubSpot credits.
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
Clearbit is better for
- ✓ Ease of use
- ✓ Integrations
Tie
- • Value for money
Choose Clay if: Multi-provider enrichment waterfalls and Claygent-style research workflows
Choose Clearbit if: HubSpot shops needing CRM/form fill via Breeze Intelligence
Clearbit
HubSpot-owned enrichment (Clearbit → Breeze Intelligence) for CRM fill and inbound intelligence — usage/credits via HubSpot, Starter+ required.
Best for
- • HubSpot shops needing CRM/form fill via Breeze Intelligence
- • Marketing/RevOps prioritizing inbound enrichment over list building
No free plan
Feature comparison
Grouped feature support from verified product research for Clay and Clearbit.
Core CRM
| Feature | Clay | Clearbit | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Moderate | Clay |
Sales engagement
| Feature | Clay | Clearbit | Winner |
|---|---|---|---|
| Email sequences | Moderate | Moderate | Tie |
| Lead scoring | Moderate | Moderate | Tie |
Reporting
| Feature | Clay | Clearbit | Winner |
|---|---|---|---|
| Reporting | Moderate | Moderate | Tie |
Platform
| Feature | Clay | Clearbit | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Clay | Clearbit | Winner |
|---|---|---|---|
| Contact data | Strong | Strong | Tie |
| Prospecting | Strong | Moderate | Clay |
| Data enrichment | Strong | Strong | Tie |
| Email outreach | Strong | Moderate | Clay |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Not evidenced | — |
| Data export | Strong | Not evidenced | — |
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