Campaign Monitor vs Mailchimp
Compare Campaign Monitor and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Best for
- • Brand-conscious teams prioritizing email design/templates
- • Agencies needing client/subaccount tooling (higher plans)
- • Marketers wanting AI writer/booster and benchmarked campaign insights
Starting from $13.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Campaign Monitor is better for
- ✓ Automation
- ✓ Landing pages
Tie
- • Templates
- • Analytics
- • Integrations
Choose Campaign Monitor if: Brand-conscious teams prioritizing email design/templates
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
Campaign Monitor vs Mailchimp at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
Campaign Monitor
Mailchimp
- Contact / subscriber limitsDepends
Campaign Monitor
Mailchimp
- Email send limitsDepends
Campaign Monitor
Mailchimp
- AutomationCampaign Monitor
Campaign Monitor
Mailchimp
- TemplatesTie
Campaign Monitor
Mailchimp
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Campaign Monitor
Best for automation
Campaign Monitor leads on automation (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Campaign Monitor
Best for landing pages
Stronger coverage across landing pages.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsCampaign Monitor
Campaign Monitor researched starting price from $13/mo; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Mailchimp
Campaign Monitor researched starting price from $13/mo; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
Campaign Monitor winsCampaign Monitor
Campaign Monitor leads on automation (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails Campaign Monitor on this criterion
Segmentation
DependsCampaign Monitor
Campaign Monitor vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit.
Mailchimp
Campaign Monitor vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit.
Analytics
TieCampaign Monitor
Campaign Monitor and Mailchimp are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Campaign Monitor and Mailchimp are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
TieCampaign Monitor
Campaign Monitor and Mailchimp are close on templates (9/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Campaign Monitor and Mailchimp are close on templates (9/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose Campaign Monitor if
- Brand-conscious teams prioritizing email design/templates
- Agencies needing client/subaccount tooling (higher plans)
- Marketers wanting AI writer/booster and benchmarked campaign insights
Choose Mailchimp if
- Marketing teams needing email + audience CRM features
- SMBs starting on freemium email marketing
- Buyers prioritizing campaigns over sales pipelines
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Alternatives to consider
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Campaign Monitor and Mailchimp?
Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
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