AWeber vs Campaign Monitor
AWeber fits creators starting free forever; Campaign Monitor fits brand and agency teams prioritizing templates.

AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators starting free forever
- • Simple newsletter programs without design-first budgets
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
Choose Campaign Monitor for design-led campaigns and agency packaging; choose AWeber for forever-free creator/SMB simplicity.
AWeber is better for
- ✓ Landing pages
- ✓ Integrations
Campaign Monitor is better for
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Automation
- • Templates
Choose AWeber if: Creators starting free forever
Choose Campaign Monitor if: Brand and agency teams prioritizing templates

Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Best for
- • Brand and agency teams prioritizing templates
- • Buyers OK without a forever-free plan
Starting from $13.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose AWeber if…
- Creators starting free forever
- Simple newsletter programs without design-first budgets
- You prioritize landing pages
- You prioritize integrations
Choose Campaign Monitor if…
- Brand and agency teams prioritizing templates
- Buyers OK without a forever-free plan
- You prioritize segmentation
- You prioritize analytics
Overall recommendation
Choose Campaign Monitor for design-led campaigns and agency packaging; choose AWeber for forever-free creator/SMB simplicity.
Key trade-off
AWeber trades toward landing pages; Campaign Monitor trades toward segmentation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | Tie | AWeber and Campaign Monitor are close on automation (6/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Templates | Tie | AWeber and Campaign Monitor have the same researched availability on email templates (AWeber: supported; Campaign Monitor: supported). |
| Segmentation | Campaign Monitor wins | Campaign Monitor leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Landing pages | AWeber wins | Stronger landing pages availability |
| Reporting | Campaign Monitor wins | Campaign Monitor leads on analytics (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Integrations | AWeber wins | Stronger forms availability |
| AI features | Campaign Monitor wins | Campaign Monitor leads on ai-features (5/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | AWeber | Campaign Monitor |
|---|---|---|
| Email campaigns | Strong | Strong |
| Newsletter builder | Strong | Strong |
| Email templates | Strong | Strong |
| Drag-and-drop editor | Strong | Strong |
| Landing pages | Strong | Moderate |
| Forms | Strong | Moderate |
Automation & targeting
| Feature | AWeber | Campaign Monitor |
|---|---|---|
| Automation workflows | Strong | Strong |
| Segmentation | Strong | Strong |
| Personalization | Strong | Strong |
| A/B testing | Strong | Strong |
| Transactional email | Moderate | Moderate |
Platform
| Feature | AWeber | Campaign Monitor |
|---|---|---|
| Analytics | Strong | Strong |
| Deliverability tools | Strong | Strong |
| AI content generation | Moderate | Strong |
Additional capabilities
| Feature | AWeber | Campaign Monitor |
|---|---|---|
| Contact management | Strong | Strong |
Pricing comparison
Pricing evidence last checked Sep 8, 2026.
AWeber
From $15.00/user/mo
- Free$0.00/user/mo
- Lite$15.00/mo
- Plus$30.00/mo
- Unlimited$899.00/mo
- Large account (100k+)Custom
Campaign Monitor
From $13.00/user/mo
- Lite$13.00/mo
- Essentials$31.00/mo
- Premier$171.00/mo
- EnterpriseCustom
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | AWeber | Campaign Monitor |
|---|---|---|
| 5 | ~$75.00/mo (5 × starting seat) | ~$65.00/mo (5 × starting seat) |
| 10 | ~$150.00/mo (10 × starting seat) | ~$130.00/mo (10 × starting seat) |
| 25 | ~$375.00/mo (25 × starting seat) | ~$325.00/mo (25 × starting seat) |
| 50 | ~$750.00/mo (50 × starting seat) | ~$650.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
AWeber Lite from $15/mo at 500 subs; Campaign Monitor Lite from ~$13/mo at 0–500 contacts. Confirm live vendor pricing — contact bands differ.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → AWeber
Best for landing pages
Stronger landing pages availability
- → AWeber
Best for integrations
Stronger forms availability
- → Campaign Monitor
Best for segmentation
Campaign Monitor leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Campaign Monitor
Best for analytics
Campaign Monitor leads on analytics (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Campaign Monitor
Best for ai features
Campaign Monitor leads on ai-features (5/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The differences that actually matter
Pair-specific analysis for AWeber vs Campaign Monitor — not generic category copy.
Starting pricing
DependsStarting pricing: AWeber — AWeber: forever-free + Lite from $15/mo at 500 subs. Campaign Monitor: no forever free; Lite from ~$13/mo at 0–500 contacts with 30-day trial.. Campaign Monitor — AWeber: forever-free + Lite from $15/mo at 500 subs. Campaign Monitor: no forever free; Lite from ~$13/mo at 0–500 contacts with 30-day trial.. Feature evidence also diverges on Landing pages (AWeber: Strong; Campaign Monitor: Moderate); Forms (AWeber: Strong; Campaign Monitor: Moderate); AI content generation (AWeber: Moderate; Campaign Monitor: Strong).
Automation
TieAWeber and Campaign Monitor are close on automation. AWeber and Campaign Monitor are close on automation (6/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Segmentation
Campaign Monitor aheadOn segmentation, Campaign Monitor is ahead. AWeber: Trails Campaign Monitor on this criterion. Campaign Monitor: Campaign Monitor leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending..
Analytics
Campaign Monitor aheadOn analytics, Campaign Monitor is ahead. AWeber: Trails Campaign Monitor on this criterion. Campaign Monitor: Campaign Monitor leads on analytics (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending..
Templates
TieAWeber and Campaign Monitor are close on templates. AWeber and Campaign Monitor have the same researched availability on email templates (AWeber: supported; Campaign Monitor: supported).
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
AWeber
Pros
- Stronger on landing pages
- Stronger on integrations
Cons
- Trails on segmentation
- Trails on analytics
- Trails on ai features
Campaign Monitor
Pros
- Stronger on segmentation
- Stronger on analytics
- Stronger on ai features
Cons
- Trails on landing pages
- Trails on integrations
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose AWeber if…
- You need Campaign Monitor's stronger segmentation more than AWeber's strengths
- You need Campaign Monitor's stronger analytics more than AWeber's strengths
- You need Campaign Monitor's stronger ai features more than AWeber's strengths
- Your primary fit looks closer to: Brand and agency teams prioritizing templates
Don't choose Campaign Monitor if…
- You need AWeber's stronger landing pages more than Campaign Monitor's strengths
- You need AWeber's stronger integrations more than Campaign Monitor's strengths
- Your primary fit looks closer to: Creators starting free forever
- Your primary fit looks closer to: Simple newsletter programs without design-first budgets
Alternatives worth considering
When neither product is the right fit.
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Email marketing with CRM features; freemium entry (secondary category: marketing).
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Final verdict
Scenario-level close — not a repeat of the intro.
AWeber wins when…
Creators starting free forever
Campaign Monitor wins when…
Brand and agency teams prioritizing templates
- Best for landing pagesAWeber
- Best for integrationsAWeber
- Best for segmentationCampaign Monitor
- Best for analyticsCampaign Monitor
Which one should you choose?
Choose AWeber if:
- Creators starting free forever
- Simple newsletter programs without design-first budgets
Choose Campaign Monitor if:
- Brand and agency teams prioritizing templates
- Buyers OK without a forever-free plan
Product screenshots
Real product UI from our media library — no placeholders.
AWeber
Campaign Monitor
FAQ
- Is AWeber better than Campaign Monitor?
- Campaign Monitor is the stronger overall fit. Choose Campaign Monitor for design-led campaigns and agency packaging; choose AWeber for forever-free creator/SMB simplicity.
- Which email marketing fits which team?
- AWeber: Creators starting free forever Campaign Monitor: Brand and agency teams prioritizing templates
- Does AWeber or Campaign Monitor have a free plan?
- AWeber: Free plan available. Campaign Monitor: No free plan.
- How does AWeber vs Campaign Monitor pricing compare?
- AWeber starts from $15.00/user/mo. Campaign Monitor starts from $13.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewAWeber review
- reviewCampaign Monitor review
- pricingAWeber pricing
- pricingCampaign Monitor pricing
- alternativeGetResponse alternative
- alternativeMailchimp alternative
- alternativeActiveCampaign alternative
- guideWhat Is Email Marketing Software? Beginner’s Guide
- guideHow to Choose Email Marketing Software: Job-First Framework
- guideEmail Marketing Pricing Guide: Contact Tiers & First 90 Days
- categoryemail marketing hub
- finderBest email marketing software
- calculatorCost calculator
Related comparisons
Alternatives to consider

GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an

Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).

ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.

Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
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