AWeber vs Mailchimp
Compare AWeber and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators wanting simple forever-free + Lite/Plus clarity
- • Teams prioritizing phone/chat support culture
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
Choose Mailchimp for brand-familiar freemium beginners and broader audience tooling; choose AWeber for a simpler creator/SMB forever-free newsletter path with explicit Lite/Plus packaging.
AWeber is better for
- ✓ Templates
- ✓ Landing pages
Mailchimp is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
Choose AWeber if: Creators wanting simple forever-free + Lite/Plus clarity
Choose Mailchimp if: Beginners who want the most widely known freemium ESP brand
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners who want the most widely known freemium ESP brand
- • Teams needing email + audience CRM-lite features
Starting from $13.00/user/mo
Free plan available
AWeber vs Mailchimp at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
AWeber
Mailchimp
- Contact / subscriber limitsDepends
AWeber
Mailchimp
- Email send limitsDepends
AWeber
Mailchimp
- AutomationMailchimp
AWeber
Mailchimp
- TemplatesAWeber
AWeber
Mailchimp
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → AWeber
Best for templates
Stronger coverage across email templates.
- → AWeber
Best for landing pages
Stronger coverage across landing pages.
- → Mailchimp
Best for automation
Mailchimp leads on automation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Mailchimp
Best for segmentation
Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Mailchimp
Best for analytics
Mailchimp leads on analytics (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsAWeber
Both freemium/free entry. AWeber Free forever + Lite from $15/mo at 500 subs. Mailchimp Free for eligible audiences; paid contact-based — verify live dollars.
Mailchimp
Both freemium/free entry. AWeber Free forever + Lite from $15/mo at 500 subs. Mailchimp Free for eligible audiences; paid contact-based — verify live dollars.
Automation
Mailchimp winsAWeber
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on automation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Segmentation
Mailchimp winsAWeber
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Analytics
Mailchimp winsAWeber
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on analytics (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Templates
AWeber winsAWeber
Stronger coverage across email templates.
Mailchimp
Trails AWeber on this criterion
Which should you choose?
Choose AWeber if
- Creators wanting simple forever-free + Lite/Plus clarity
- Teams prioritizing phone/chat support culture
Choose Mailchimp if
- Beginners who want the most widely known freemium ESP brand
- Teams needing email + audience CRM-lite features
Related comparisons
Alternatives to consider
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- No invented scores or prices
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