Campaign Monitor vs Klaviyo
Compare Campaign Monitor and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Best for
- • Brand-conscious teams prioritizing email design/templates
- • Agencies needing client/subaccount tooling (higher plans)
- • Marketers wanting AI writer/booster and benchmarked campaign insights
Starting from $13.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Campaign Monitor and Klaviyo. Choose Campaign Monitor when Brand-conscious teams prioritizing email design/templates. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Campaign Monitor is better for
- ✓ Templates
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
Tie
- • Landing pages
Choose Campaign Monitor if: Brand-conscious teams prioritizing email design/templates
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
Campaign Monitor vs Klaviyo at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
Campaign Monitor
Klaviyo
- Contact / subscriber limitsDepends
Campaign Monitor
Klaviyo
- Email send limitsDepends
Campaign Monitor
Klaviyo
- AutomationKlaviyo
Campaign Monitor
Klaviyo
- TemplatesCampaign Monitor
Campaign Monitor
Klaviyo
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Campaign Monitor
Best for templates
Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Klaviyo
Best for automation
Klaviyo leads on automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Klaviyo
Best for segmentation
Klaviyo leads on segmentation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Klaviyo
Best for analytics
Klaviyo leads on analytics (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsCampaign Monitor
Campaign Monitor researched starting price from $13/mo; Klaviyo researched starting price from $20/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Klaviyo
Campaign Monitor researched starting price from $13/mo; Klaviyo researched starting price from $20/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
Klaviyo winsCampaign Monitor
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
Klaviyo winsCampaign Monitor
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on segmentation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Analytics
Klaviyo winsCampaign Monitor
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on analytics (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
Campaign Monitor winsCampaign Monitor
Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Klaviyo
Trails Campaign Monitor on this criterion
Which should you choose?
Choose Campaign Monitor if
- Brand-conscious teams prioritizing email design/templates
- Agencies needing client/subaccount tooling (higher plans)
- Marketers wanting AI writer/booster and benchmarked campaign insights
Choose Klaviyo if
- Ecommerce brands needing email + SMS with catalog-aware flows
- Shopify-centric teams prioritizing revenue attribution
- Growth-stage stores where lifecycle automation is the primary job
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Alternatives to consider
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Campaign Monitor and Klaviyo?
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- Independent criterion outcomes
- No invented scores or prices
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