SoftwareGlimpse

Campaign Monitor vs Klaviyo

Campaign Monitor fits brand-conscious teams prioritizing email design/templates; Klaviyo fits ecommerce brands needing email + sms with catalog-aware flows.

Independently recommendedLast updated Aug 18, 20265 evidence sources6 screenshotsHow we compare
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Campaign Monitor logo

Campaign Monitor

7/10

Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.

Best for

  • • Brand-conscious teams prioritizing email design/templates
  • • Agencies needing client/subaccount tooling (higher plans)
  • • Marketers wanting AI writer/booster and benchmarked campaign insights

Starting from $13.00/user/mo

No free plan

Visit Campaign Monitor
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Campaign Monitor and Klaviyo. Choose Campaign Monitor when Brand-conscious teams prioritizing email design/templates. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Campaign Monitor is better for

  • ✓ Templates

Klaviyo is better for

  • ✓ Automation
  • ✓ Segmentation
  • ✓ Analytics
  • ✓ Integrations

Tie

  • • Landing pages

Choose Campaign Monitor if: Brand-conscious teams prioritizing email design/templates

Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows

See detailed comparison ↓
Klaviyo logo

Klaviyo

7.9/10

Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.

Best for

  • • Ecommerce brands needing email + SMS with catalog-aware flows
  • • Shopify-centric teams prioritizing revenue attribution
  • • Growth-stage stores where lifecycle automation is the primary job

Starting from $20.00/user/mo

Free plan available

Visit Klaviyo
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose Campaign Monitor if…

  • Brand-conscious teams prioritizing email design/templates
  • Agencies needing client/subaccount tooling (higher plans)
  • Marketers wanting AI writer/booster and benchmarked campaign insights
  • You prioritize templates

Choose Klaviyo if…

  • Ecommerce brands needing email + SMS with catalog-aware flows
  • Shopify-centric teams prioritizing revenue attribution
  • Growth-stage stores where lifecycle automation is the primary job
  • You prioritize automation

Overall recommendation

There is no universal winner between Campaign Monitor and Klaviyo. Choose Campaign Monitor when Brand-conscious teams prioritizing email design/templates. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Key trade-off

Campaign Monitor trades toward templates; Klaviyo trades toward automation.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
AutomationKlaviyo winsKlaviyo leads on automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
TemplatesCampaign Monitor winsCampaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SegmentationKlaviyo winsKlaviyo leads on segmentation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Landing pagesTieCampaign Monitor and Klaviyo have the same researched availability on landing pages (Campaign Monitor: limited; Klaviyo: limited).
ReportingKlaviyo winsKlaviyo leads on analytics (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsKlaviyo winsKlaviyo leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AI featuresKlaviyo winsKlaviyo leads on ai features (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Campaigns

FeatureCampaign MonitorKlaviyo
Email campaignsStrongStrong
Newsletter builderStrongStrong
Email templatesStrongStrong
Drag-and-drop editorStrongStrong
Landing pagesModerateModerate
FormsModerateStrong

Automation & targeting

FeatureCampaign MonitorKlaviyo
Automation workflowsStrongStrong
SegmentationStrongStrong
PersonalizationStrongStrong
A/B testingStrongStrong
Transactional emailModerateModerate

Platform

FeatureCampaign MonitorKlaviyo
AnalyticsStrongStrong
Deliverability toolsStrongStrong
AI content generationStrongStrong

Additional capabilities

FeatureCampaign MonitorKlaviyo
Contact managementStrongStrong

Pricing comparison

Pricing evidence last checked Sep 8, 2026.

Campaign Monitor logo

Campaign Monitor

From $13.00/user/mo

No free planFree trial available
  • Lite$13.00/mo
  • Essentials$31.00/mo
  • Premier$171.00/mo
  • EnterpriseCustom
Klaviyo logo

Klaviyo

From $20.00/user/mo

Free plan availableNo free trial evidenced
  • Free$0.00/user/mo
  • Email$20.00/mo
  • Email + SMS$35.00/mo

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsCampaign MonitorKlaviyo
5~$65.00/mo (5 × starting seat)~$100.00/mo (5 × starting seat)
10~$130.00/mo (10 × starting seat)~$200.00/mo (10 × starting seat)
25~$325.00/mo (25 × starting seat)~$500.00/mo (25 × starting seat)
50~$650.00/mo (50 × starting seat)~$1,000.00/mo (50 × starting seat)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Campaign Monitor researched starting price from $13/mo. Klaviyo researched starting price from $20/mo; a free plan is researched. Affiliate economics excluded.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Campaign Monitor

    Best for templates

    Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Klaviyo

    Best for automation

    Klaviyo leads on automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Klaviyo

    Best for segmentation

    Klaviyo leads on segmentation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Klaviyo

    Best for analytics

    Klaviyo leads on analytics (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for Campaign Monitor vs Klaviyo — not generic category copy.

  • Starting pricing

    Depends

    Starting pricing: Campaign Monitor — Campaign Monitor researched starting price from $13/mo; Klaviyo researched starting price from $20/mo; a free plan is researched. Contact-based packaging can change the real TCO.. Klaviyo — Campaign Monitor researched starting price from $13/mo; Klaviyo researched starting price from $20/mo; a free plan is researched. Contact-based packaging can change the real TCO.. Feature evidence also diverges on Forms (Campaign Monitor: Moderate; Klaviyo: Strong).

  • Automation

    Klaviyo ahead

    On automation, Klaviyo is ahead. Campaign Monitor: Trails Klaviyo on this criterion. Klaviyo: Klaviyo leads on automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Segmentation

    Klaviyo ahead

    On segmentation, Klaviyo is ahead. Campaign Monitor: Trails Klaviyo on this criterion. Klaviyo: Klaviyo leads on segmentation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Analytics

    Klaviyo ahead

    On analytics, Klaviyo is ahead. Campaign Monitor: Trails Klaviyo on this criterion. Klaviyo: Klaviyo leads on analytics (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Templates

    Campaign Monitor ahead

    On templates, Campaign Monitor is ahead. Campaign Monitor: Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Klaviyo: Trails Campaign Monitor on this criterion.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

Campaign Monitor logo

Campaign Monitor

Pros

  • Stronger on templates

Cons

  • Trails on automation
  • Trails on segmentation
  • Trails on analytics
Klaviyo logo

Klaviyo

Pros

  • Stronger on automation
  • Stronger on segmentation
  • Stronger on analytics
  • Stronger on integrations

Cons

  • Trails on templates

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose Campaign Monitor if…

  • You need Klaviyo's stronger automation more than Campaign Monitor's strengths
  • You need Klaviyo's stronger segmentation more than Campaign Monitor's strengths
  • You need Klaviyo's stronger analytics more than Campaign Monitor's strengths
  • Your primary fit looks closer to: Ecommerce brands needing email + SMS with catalog-aware flows

Don't choose Klaviyo if…

  • You need Campaign Monitor's stronger templates more than Klaviyo's strengths
  • Your primary fit looks closer to: Brand-conscious teams prioritizing email design/templates
  • Your primary fit looks closer to: Agencies needing client/subaccount tooling (higher plans)

Alternatives worth considering

When neither product is the right fit.

  • Mailchimp logoMailchimp

    Email marketing with CRM features; freemium entry (secondary category: marketing).

  • GetResponse logoGetResponse

    GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an

  • AWeber logoAWeber

    Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.

  • ActiveCampaign logoActiveCampaign

    Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.

Final verdict

Scenario-level close — not a repeat of the intro.

Campaign Monitor wins when…

Brand-conscious teams prioritizing email design/templates

Klaviyo wins when…

Ecommerce brands needing email + SMS with catalog-aware flows

  • Best for templatesCampaign Monitor
  • Best for automationKlaviyo
  • Best for segmentationKlaviyo
  • Best for analyticsKlaviyo

Which one should you choose?

Choose Campaign Monitor if:

  • Brand-conscious teams prioritizing email design/templates
  • Agencies needing client/subaccount tooling (higher plans)
  • Marketers wanting AI writer/booster and benchmarked campaign insights

Choose Klaviyo if:

  • Ecommerce brands needing email + SMS with catalog-aware flows
  • Shopify-centric teams prioritizing revenue attribution
  • Growth-stage stores where lifecycle automation is the primary job

Product screenshots

Real product UI from our media library — no placeholders.

Campaign Monitor

  • Email builder UI from official Campaign Monitor homepage.
  • Template builder UI from official Campaign Monitor features page.
  • Reporting UI from official Campaign Monitor site.
  • Automation product visual from official Campaign Monitor homepage.

FAQ

Is Campaign Monitor better than Klaviyo?
There is no universal winner between Campaign Monitor and Klaviyo. Choose Campaign Monitor when Brand-conscious teams prioritizing email design/templates. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Which email marketing fits which team?
Campaign Monitor: Brand-conscious teams prioritizing email design/templates Klaviyo: Ecommerce brands needing email + SMS with catalog-aware flows
Does Campaign Monitor or Klaviyo have a free plan?
Campaign Monitor: No free plan. Klaviyo: Free plan available.
How does Campaign Monitor vs Klaviyo pricing compare?
Campaign Monitor starts from $13.00/user/mo. Klaviyo starts from $20.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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