SoftwareGlimpse

Campaign Monitor vs HubSpot

Campaign Monitor fits brand-conscious teams prioritizing email design/templates; HubSpot fits smb and mid-market teams wanting free crm now and room to expand into hubs later.

Independently recommendedLast updated Aug 18, 20269 evidence sources18 screenshotsHow we compare
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Campaign Monitor logo

Campaign Monitor

7/10

Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.

Best for

  • • Brand-conscious teams prioritizing email design/templates
  • • Agencies needing client/subaccount tooling (higher plans)
  • • Marketers wanting AI writer/booster and benchmarked campaign insights

Starting from $13.00/user/mo

No free plan

Visit Campaign Monitor
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VS

Our verdict

Our verdict

No universal winner

No universal winner. Choose based on which criteria matter most for your team.

Campaign Monitor is better for

  • ✓ Templates
  • ✓ Landing pages

HubSpot is better for

  • ✓ Automation
  • ✓ Analytics
  • ✓ Integrations

Choose Campaign Monitor if: Brand-conscious teams prioritizing email design/templates

Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later

See detailed comparison ↓
HubSpot logo

HubSpot

7.8/10

AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

Best for

  • • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
  • • Organizations aligning marketing + sales + service on one customer platform
  • • Teams that value Marketplace integrations and AI assistants (Breeze)

Starting from $15.00/user/mo

Free plan available

Visit HubSpot
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose Campaign Monitor if…

  • Brand-conscious teams prioritizing email design/templates
  • Agencies needing client/subaccount tooling (higher plans)
  • Marketers wanting AI writer/booster and benchmarked campaign insights
  • You prioritize templates

Choose HubSpot if…

  • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
  • Organizations aligning marketing + sales + service on one customer platform
  • Teams that value Marketplace integrations and AI assistants (Breeze)
  • You prioritize automation

Overall recommendation

No universal winner. Choose based on which criteria matter most for your team.

Key trade-off

Campaign Monitor trades toward templates; HubSpot trades toward automation.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
AutomationHubSpot winsHubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
TemplatesCampaign Monitor winsCampaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Landing pagesCampaign Monitor winsStronger coverage across landing pages.
ReportingHubSpot winsHubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsHubSpot winsHubSpot leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Campaigns

FeatureCampaign MonitorHubSpot
Email campaignsStrongNot evidenced
Newsletter builderStrongNot evidenced
Email templatesStrongNot evidenced
Drag-and-drop editorStrongNot evidenced
Landing pagesModerateNot evidenced
FormsModerateNot evidenced

Automation & targeting

FeatureCampaign MonitorHubSpot
Automation workflowsStrongNot evidenced
SegmentationStrongNot evidenced
PersonalizationStrongNot evidenced
A/B testingStrongNot evidenced
Transactional emailModerateNot evidenced

Platform

FeatureCampaign MonitorHubSpot
AnalyticsStrongNot evidenced
Deliverability toolsStrongNot evidenced
AI content generationStrongNot evidenced
AI assistanceNot evidencedStrong

Additional capabilities

FeatureCampaign MonitorHubSpot
Contact managementStrongStrong
Lead managementNot evidencedStrong
Pipeline managementNot evidencedStrong
Deal managementNot evidencedStrong
Custom fieldsNot evidencedStrong
Custom pipelinesNot evidencedStrong
Email syncNot evidencedStrong
Email sequencesNot evidencedStrong
Workflow automationNot evidencedStrong
Sales automationNot evidencedStrong
ReportingNot evidencedStrong
ForecastingNot evidencedModerate
Lead scoringNot evidencedModerate
IntegrationsNot evidencedStrong
Single sign-onNot evidencedModerate
Role permissionsNot evidencedModerate

Pricing comparison

Pricing evidence last checked Sep 8, 2026.

Campaign Monitor logo

Campaign Monitor

From $13.00/user/mo

No free planFree trial available
  • Lite$13.00/mo
  • Essentials$31.00/mo
  • Premier$171.00/mo
  • EnterpriseCustom
HubSpot logo

HubSpot

From $15.00/user/mo

Free plan availableFree trial available
  • Free CRM$0.00/user/mo
  • Starter (Smart CRM / Customer Platform)$15.00/user/mo
  • Professional (Smart CRM / Customer Platform)$50.00/user/mo
  • Enterprise (Smart CRM / Customer Platform)$75.00/user/mo

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsCampaign MonitorHubSpot
5~$65.00/mo (5 × starting seat)~$75.00/mo (5 × starting seat)
10~$130.00/mo (10 × starting seat)~$150.00/mo (10 × starting seat)
25~$325.00/mo (25 × starting seat)~$375.00/mo (25 × starting seat)
50~$650.00/mo (50 × starting seat)~$750.00/mo (50 × starting seat)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Campaign Monitor researched starting price from $13/mo. HubSpot researched starting price from $15/mo; a free plan is researched. Affiliate economics excluded.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Campaign Monitor

    Best for templates

    Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Campaign Monitor

    Best for landing pages

    Stronger coverage across landing pages.

  • → HubSpot

    Best for automation

    HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → HubSpot

    Best for analytics

    HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → HubSpot

    Best for integrations

    HubSpot leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for Campaign Monitor vs HubSpot — not generic category copy.

  • Starting pricing

    Depends

    Starting pricing: Campaign Monitor — Campaign Monitor researched starting price from $13/mo; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.. HubSpot — Campaign Monitor researched starting price from $13/mo; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO..

  • Automation

    HubSpot ahead

    On automation, HubSpot is ahead. Campaign Monitor: Trails HubSpot on this criterion. HubSpot: HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Segmentation

    Depends

    Segmentation: Campaign Monitor — Campaign Monitor vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.. HubSpot — Campaign Monitor vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit..

  • Analytics

    HubSpot ahead

    On analytics, HubSpot is ahead. Campaign Monitor: Trails HubSpot on this criterion. HubSpot: HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Templates

    Campaign Monitor ahead

    On templates, Campaign Monitor is ahead. Campaign Monitor: Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. HubSpot: Trails Campaign Monitor on this criterion.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

Campaign Monitor logo

Campaign Monitor

Pros

  • Stronger on templates
  • Stronger on landing pages

Cons

  • Trails on automation
  • Trails on analytics
  • Trails on integrations
HubSpot logo

HubSpot

Pros

  • Stronger on automation
  • Stronger on analytics
  • Stronger on integrations

Cons

  • Trails on templates
  • Trails on landing pages

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose Campaign Monitor if…

  • You need HubSpot's stronger automation more than Campaign Monitor's strengths
  • You need HubSpot's stronger analytics more than Campaign Monitor's strengths
  • You need HubSpot's stronger integrations more than Campaign Monitor's strengths
  • Your primary fit looks closer to: SMB and mid-market teams wanting free CRM now and room to expand into hubs later

Don't choose HubSpot if…

  • You need Campaign Monitor's stronger templates more than HubSpot's strengths
  • You need Campaign Monitor's stronger landing pages more than HubSpot's strengths
  • Your primary fit looks closer to: Brand-conscious teams prioritizing email design/templates
  • Your primary fit looks closer to: Agencies needing client/subaccount tooling (higher plans)

Alternatives worth considering

When neither product is the right fit.

  • Mailchimp logoMailchimp

    Email marketing with CRM features; freemium entry (secondary category: marketing).

  • GetResponse logoGetResponse

    GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an

  • AWeber logoAWeber

    Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.

  • ActiveCampaign logoActiveCampaign

    Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.

Final verdict

Scenario-level close — not a repeat of the intro.

Campaign Monitor wins when…

Brand-conscious teams prioritizing email design/templates

HubSpot wins when…

SMB and mid-market teams wanting free CRM now and room to expand into hubs later

  • Best for templatesCampaign Monitor
  • Best for landing pagesCampaign Monitor
  • Best for automationHubSpot
  • Best for analyticsHubSpot

Which one should you choose?

Choose Campaign Monitor if:

  • Brand-conscious teams prioritizing email design/templates
  • Agencies needing client/subaccount tooling (higher plans)
  • Marketers wanting AI writer/booster and benchmarked campaign insights

Choose HubSpot if:

  • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
  • Organizations aligning marketing + sales + service on one customer platform
  • Teams that value Marketplace integrations and AI assistants (Breeze)

Product screenshots

Real product UI from our media library — no placeholders.

Campaign Monitor

  • Email builder UI from official Campaign Monitor homepage.
  • Template builder UI from official Campaign Monitor features page.
  • Reporting UI from official Campaign Monitor site.
  • Automation product visual from official Campaign Monitor homepage.

HubSpot

  • Official Free CRM hero product visualization.
  • Sales Hub sales dashboard UI from HubSpot 2025 product creatives.
  • Sales Hub prospecting workspace UI.
  • Sales Hub Prospecting Agent marketing UI.

FAQ

Is Campaign Monitor better than HubSpot?
No universal winner. Choose based on which criteria matter most for your team.
Which email marketing fits which team?
Campaign Monitor: Brand-conscious teams prioritizing email design/templates HubSpot: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Does Campaign Monitor or HubSpot have a free plan?
Campaign Monitor: No free plan. HubSpot: Free plan available.
How does Campaign Monitor vs HubSpot pricing compare?
Campaign Monitor starts from $13.00/user/mo. HubSpot starts from $15.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between Campaign Monitor and HubSpot?

Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.

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  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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