Campaign Monitor vs HubSpot
Compare Campaign Monitor and HubSpot on features, pricing, and buyer fit using the same researched criteria.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Best for
- • Brand-conscious teams prioritizing email design/templates
- • Agencies needing client/subaccount tooling (higher plans)
- • Marketers wanting AI writer/booster and benchmarked campaign insights
Starting from $13.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Campaign Monitor is better for
- ✓ Templates
- ✓ Landing pages
HubSpot is better for
- ✓ Automation
- ✓ Analytics
- ✓ Integrations
Choose Campaign Monitor if: Brand-conscious teams prioritizing email design/templates
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
Campaign Monitor vs HubSpot at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
Campaign Monitor
HubSpot
- Contact / subscriber limitsDepends
Campaign Monitor
HubSpot
- Email send limitsDepends
Campaign Monitor
HubSpot
- AutomationHubSpot
Campaign Monitor
HubSpot
- TemplatesCampaign Monitor
Campaign Monitor
HubSpot
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Campaign Monitor
Best for templates
Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Campaign Monitor
Best for landing pages
Stronger coverage across landing pages.
- → HubSpot
Best for automation
HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for analytics
HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for integrations
HubSpot leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsCampaign Monitor
Campaign Monitor researched starting price from $13/mo; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.
HubSpot
Campaign Monitor researched starting price from $13/mo; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
HubSpot winsCampaign Monitor
Trails HubSpot on this criterion
HubSpot
HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
DependsCampaign Monitor
Campaign Monitor vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.
HubSpot
Campaign Monitor vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.
Analytics
HubSpot winsCampaign Monitor
Trails HubSpot on this criterion
HubSpot
HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
Campaign Monitor winsCampaign Monitor
Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot
Trails Campaign Monitor on this criterion
Which should you choose?
Choose Campaign Monitor if
- Brand-conscious teams prioritizing email design/templates
- Agencies needing client/subaccount tooling (higher plans)
- Marketers wanting AI writer/booster and benchmarked campaign insights
Choose HubSpot if
- SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Organizations aligning marketing + sales + service on one customer platform
- Teams that value Marketplace integrations and AI assistants (Breeze)
Related comparisons
- Campaign Monitorvs
GetResponseCampaign Monitor vs GetResponse
AWebervsCampaign MonitorAWeber vs Campaign Monitor
ActiveCampaignvsCampaign MonitorActiveCampaign vs Campaign Monitor
BeehiivvsCampaign MonitorBeehiiv vs Campaign Monitor
BouncervsCampaign MonitorBouncer vs Campaign Monitor
BrevovsCampaign MonitorBrevo vs Campaign Monitor
Alternatives to consider
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Campaign Monitor and HubSpot?
Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.