Brevo vs Mailjet
Compare Brevo and Mailjet on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMB multi-channel email + SMS/chat
- • High contact storage with moderate sends
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Brevo for broader multi-channel SMB marketing; choose Mailjet when EU-friendly marketing + transactional/API sending is the dual job.
Brevo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Landing pages
- • Integrations
Choose Brevo if: SMB multi-channel email + SMS/chat
Choose Mailjet if: Marketing + transactional/API email
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • Marketing + transactional/API email
- • EU/Sinch packaging buyers
Starting from $9.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Brevo and Mailjet. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Brevo Free + Starter from $9/mo (send volume). Mailjet Free + Starter from $9/mo (send volume).
BrevoDependsMailjetDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Brevo Free stores up to 100k contacts researched. Mailjet Free 1k contacts; Essential+ unlimited contacts researched.
BrevoDependsMailjetDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Both send-volume based with free daily/monthly caps — confirm live bands.
BrevoDependsMailjetDepends - Brevo
Automation
Journey, drip, and workflow automation depth.
Brevo leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo8/10Mailjet7/10 - Tie
Templates
Email template quality and starting points.
Brevo and Mailjet have the same researched availability on email templates (Brevo: supported; Mailjet: supported).
BrevoTieMailjetTie - Brevo
Segmentation
Audience, behavior, and list segmentation depth.
Brevo leads on segmentation (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10Mailjet6/10 - Tie
Landing pages
Native landing-page or form builders.
Brevo and Mailjet have the same researched availability on landing pages (Brevo: supported; Mailjet: supported).
BrevoTieMailjetTie - Brevo
Analytics
Campaign, conversation, or workforce reporting depth.
Brevo leads on analytics (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10Mailjet6/10 - Tie
Integrations
Important third-party integrations.
Brevo and Mailjet have the same researched availability on forms (Brevo: supported; Mailjet: supported).
Brevo7/10Mailjet7/10 - Brevo
AI features
Useful AI for the primary job — not marketing fluff.
Brevo leads on ai-features (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10Mailjet6/10
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