Bitrix24 vs HubSpot
Compare Bitrix24 and HubSpot on features, pricing, and buyer fit using the same researched criteria.

Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Customization
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional

HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Bitrix24 and HubSpot. Numeric bars appear only when both products have approved scores.
- HubSpot
Ease of use
How quickly teams become productive.
HubSpot leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10HubSpot7/10 - HubSpot
Pipeline management
Deal stages, visibility, and pipeline hygiene.
HubSpot leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix247/10HubSpot8/10 - HubSpot
Sales automation
Automations that reduce repetitive sales work.
HubSpot leads on sales automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix247/10HubSpot8/10 - HubSpot
Email capabilities
Native email workflows and tracking.
HubSpot leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10HubSpot8/10 - HubSpot
Reporting
Reporting and forecasting quality.
HubSpot leads on reporting (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10HubSpot8/10 - Tie
Customization
Fields, workflows, and configurability.
Bitrix24 and HubSpot are close on customization (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix248/10HubSpot8/10 - HubSpot
Integrations
Important third-party integrations.
HubSpot leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix247/10HubSpot9/10 - HubSpot
Administration
Admin overhead and ongoing maintenance.
Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (5/10 vs 5/10).
Bitrix24WeakerHubSpotStronger - HubSpot
Scalability
Fit as team size and complexity grow.
HubSpot leads on scalability (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix248/10HubSpot9/10 - Depends
Value for money
Capability relative to total cost of ownership.
Bitrix24 researched starting price $0/user/mo vs HubSpot $15/user/mo. Better value depends on which features you need on that plan.
Bitrix248/10HubSpot8/10
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