AWeber vs Mailchimp
Compare AWeber and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators wanting simple forever-free + Lite/Plus clarity
- • Teams prioritizing phone/chat support culture
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
Choose Mailchimp for brand-familiar freemium beginners and broader audience tooling; choose AWeber for a simpler creator/SMB forever-free newsletter path with explicit Lite/Plus packaging.
AWeber is better for
- ✓ Templates
- ✓ Landing pages
Mailchimp is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
Choose AWeber if: Creators wanting simple forever-free + Lite/Plus clarity
Choose Mailchimp if: Beginners who want the most widely known freemium ESP brand
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners who want the most widely known freemium ESP brand
- • Teams needing email + audience CRM-lite features
Starting from $13.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for AWeber and Mailchimp. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Both freemium/free entry. AWeber Free forever + Lite from $15/mo at 500 subs. Mailchimp Free for eligible audiences; paid contact-based — verify live dollars.
AWeberDependsMailchimpDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
AWeber Free ≤500 subs / 3k sends. Mailchimp Free eligibility and paid contact bands — confirm on vendor pricing.
AWeberDependsMailchimpDepends - Depends
Email send limits
Monthly send caps and overage behavior.
AWeber Free includes published send multipliers; Mailchimp send rules are plan-dependent — verify live.
AWeberDependsMailchimpDepends - Mailchimp
Automation
Journey, drip, and workflow automation depth.
Mailchimp leads on automation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
AWeberWeakerMailchimpStronger - AWeber
Templates
Email template quality and starting points.
Stronger coverage across email templates.
AWeberStrongerMailchimpWeaker - Mailchimp
Segmentation
Audience, behavior, and list segmentation depth.
Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
AWeberWeakerMailchimpStronger - AWeber
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
AWeberStrongerMailchimpWeaker - Mailchimp
Analytics
Campaign, conversation, or workforce reporting depth.
Mailchimp leads on analytics (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
AWeberWeakerMailchimpStronger - Mailchimp
Integrations
Important third-party integrations.
Stronger coverage across integrations, forms, email sync.
AWeber6/10Mailchimp7/10 - Mailchimp
AI features
Useful AI for the primary job — not marketing fluff.
Mailchimp leads on ai-features (5/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
AWeberWeakerMailchimpStronger
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