AWeber vs Mailchimp
Compare AWeber and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators wanting simple forever-free + Lite/Plus clarity
- • Teams prioritizing phone/chat support culture
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
Choose Mailchimp for brand-familiar freemium beginners and broader audience tooling; choose AWeber for a simpler creator/SMB forever-free newsletter path with explicit Lite/Plus packaging.
AWeber is better for
- ✓ Templates
- ✓ Landing pages
Mailchimp is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
Choose AWeber if: Creators wanting simple forever-free + Lite/Plus clarity
Choose Mailchimp if: Beginners who want the most widely known freemium ESP brand
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners who want the most widely known freemium ESP brand
- • Teams needing email + audience CRM-lite features
Starting from $13.00/user/mo
Free plan available
AWeber vs Mailchimp pricing
AWeber: Free + Lite from $15/mo at 500 subs (research). Mailchimp: freemium Free for eligible audiences; paid contact-based — verify live Mailchimp pricing.
AWeber
From $15.00/user/mo
Mailchimp
From $13.00/user/mo
AWeber
Starting from $15.00/user/mo
Free trial available
- Free$0.00/user/mo
- Lifetime free up to 500 subscribers / 3,000 emails/mo (official docs).
- max contacts: 500
- max email sends monthly: 3000
- Lite$15.00/mo
- From $15/mo at 500 subscribers (annual ~$12.50/mo). 10× subscriber monthly send volume.
- included contacts entry: 500
- PlusPopular$30.00/mo
- From $30/mo at 500 subscribers (annual ~$20/mo). 12× send volume; higher list/LP/automation caps than Lite.
- included contacts entry: 500
- Unlimited$899.00/mo
- Flat $899/mo Unlimited subscribers per docs; up to 15× monthly sends per subscriber.
- Large account (100k+)Custom
- 100,000+ subscribers — contact sales / large-account pricing.
Mailchimp
Starting from $13.00/user/mo
Free trial available
- Free$0.00/user/mo
- Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
- max contacts: 250
- max email sends monthly: 500
- Essentials$13.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 50000
- included contacts entry: 500
- StandardPopular$20.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 100000
- included contacts entry: 500
- Premium$350.00/mo
- Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
- max contacts: 200000
- included contacts entry: 10000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
AWeber
$225.00/mo
Mailchimp
$195.00/mo
+$30.00/mo — AWeber costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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