AWeber vs HubSpot
AWeber fits creators and solopreneurs needing email + landing pages + basic funnels; HubSpot fits smb and mid-market teams wanting free crm now and room to expand into hubs later.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators and solopreneurs needing email + landing pages + basic funnels
- • Teams wanting a free forever starter with phone/chat support culture
- • Users who prefer subscriber-based plans with explicit monthly send multipliers
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
AWeber is better for
- ✓ Landing pages
HubSpot is better for
- ✓ Automation
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Choose AWeber if: Creators and solopreneurs needing email + landing pages + basic funnels
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose AWeber if…
- Creators and solopreneurs needing email + landing pages + basic funnels
- Teams wanting a free forever starter with phone/chat support culture
- Users who prefer subscriber-based plans with explicit monthly send multipliers
- You prioritize landing pages
Choose HubSpot if…
- SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Organizations aligning marketing + sales + service on one customer platform
- Teams that value Marketplace integrations and AI assistants (Breeze)
- You prioritize automation
Overall recommendation
No universal winner. Choose based on which criteria matter most for your team.
Key trade-off
AWeber trades toward landing pages; HubSpot trades toward automation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | HubSpot wins | HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Templates | HubSpot wins | HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Landing pages | AWeber wins | Stronger coverage across landing pages. |
| Reporting | HubSpot wins | HubSpot leads on analytics (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | HubSpot wins | HubSpot leads on integrations (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | AWeber | HubSpot |
|---|---|---|
| Email campaigns | Strong | Not evidenced |
| Newsletter builder | Strong | Not evidenced |
| Email templates | Strong | Not evidenced |
| Drag-and-drop editor | Strong | Not evidenced |
| Landing pages | Strong | Not evidenced |
| Forms | Strong | Not evidenced |
Automation & targeting
| Feature | AWeber | HubSpot |
|---|---|---|
| Automation workflows | Strong | Not evidenced |
| Segmentation | Strong | Not evidenced |
| Personalization | Strong | Not evidenced |
| A/B testing | Strong | Not evidenced |
| Transactional email | Moderate | Not evidenced |
Platform
| Feature | AWeber | HubSpot |
|---|---|---|
| Analytics | Strong | Not evidenced |
| Deliverability tools | Strong | Not evidenced |
| AI content generation | Moderate | Not evidenced |
| AI assistance | Not evidenced | Strong |
Additional capabilities
| Feature | AWeber | HubSpot |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Not evidenced | Strong |
| Pipeline management | Not evidenced | Strong |
| Deal management | Not evidenced | Strong |
| Custom fields | Not evidenced | Strong |
| Custom pipelines | Not evidenced | Strong |
| Email sync | Not evidenced | Strong |
| Email sequences | Not evidenced | Strong |
| Workflow automation | Not evidenced | Strong |
| Sales automation | Not evidenced | Strong |
| Reporting | Not evidenced | Strong |
| Forecasting | Not evidenced | Moderate |
| Lead scoring | Not evidenced | Moderate |
| Integrations | Not evidenced | Strong |
| Single sign-on | Not evidenced | Moderate |
| Role permissions | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Sep 8, 2026.
AWeber
From $15.00/user/mo
- Free$0.00/user/mo
- Lite$15.00/mo
- Plus$30.00/mo
- Unlimited$899.00/mo
- Large account (100k+)Custom
HubSpot
From $15.00/user/mo
- Free CRM$0.00/user/mo
- Starter (Smart CRM / Customer Platform)$15.00/user/mo
- Professional (Smart CRM / Customer Platform)$50.00/user/mo
- Enterprise (Smart CRM / Customer Platform)$75.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | AWeber | HubSpot |
|---|---|---|
| 5 | ~$75.00/mo (5 × starting seat) | ~$75.00/mo (5 × starting seat) |
| 10 | ~$150.00/mo (10 × starting seat) | ~$150.00/mo (10 × starting seat) |
| 25 | ~$375.00/mo (25 × starting seat) | ~$375.00/mo (25 × starting seat) |
| 50 | ~$750.00/mo (50 × starting seat) | ~$750.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
AWeber researched starting price from $15/mo; a free plan is researched. HubSpot researched starting price from $15/mo; a free plan is researched. Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → AWeber
Best for landing pages
Stronger coverage across landing pages.
- → HubSpot
Best for automation
HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for templates
HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for analytics
HubSpot leads on analytics (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for AWeber vs HubSpot — not generic category copy.
Starting pricing
DependsStarting pricing: AWeber — AWeber researched starting price from $15/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.. HubSpot — AWeber researched starting price from $15/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO..
Automation
HubSpot aheadOn automation, HubSpot is ahead. AWeber: Trails HubSpot on this criterion. HubSpot: HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Segmentation
DependsSegmentation: AWeber — AWeber vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.. HubSpot — AWeber vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit..
Analytics
HubSpot aheadOn analytics, HubSpot is ahead. AWeber: Trails HubSpot on this criterion. HubSpot: HubSpot leads on analytics (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Templates
HubSpot aheadOn templates, HubSpot is ahead. AWeber: Trails HubSpot on this criterion. HubSpot: HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
AWeber
Pros
- Stronger on landing pages
Cons
- Trails on automation
- Trails on templates
- Trails on analytics
HubSpot
Pros
- Stronger on automation
- Stronger on templates
- Stronger on analytics
- Stronger on integrations
Cons
- Trails on landing pages
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose AWeber if…
- You need HubSpot's stronger automation more than AWeber's strengths
- You need HubSpot's stronger templates more than AWeber's strengths
- You need HubSpot's stronger analytics more than AWeber's strengths
- Your primary fit looks closer to: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Don't choose HubSpot if…
- You need AWeber's stronger landing pages more than HubSpot's strengths
- Your primary fit looks closer to: Creators and solopreneurs needing email + landing pages + basic funnels
- Your primary fit looks closer to: Teams wanting a free forever starter with phone/chat support culture
Alternatives worth considering
When neither product is the right fit.
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Email marketing with CRM features; freemium entry (secondary category: marketing).
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Final verdict
Scenario-level close — not a repeat of the intro.
AWeber wins when…
Creators and solopreneurs needing email + landing pages + basic funnels
HubSpot wins when…
SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Best for landing pagesAWeber
- Best for automationHubSpot
- Best for templatesHubSpot
- Best for analyticsHubSpot
Which one should you choose?
Choose AWeber if:
- Creators and solopreneurs needing email + landing pages + basic funnels
- Teams wanting a free forever starter with phone/chat support culture
- Users who prefer subscriber-based plans with explicit monthly send multipliers
Choose HubSpot if:
- SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Organizations aligning marketing + sales + service on one customer platform
- Teams that value Marketplace integrations and AI assistants (Breeze)
Product screenshots
Real product UI from our media library — no placeholders.
AWeber
HubSpot
FAQ
- Is AWeber better than HubSpot?
- No universal winner. Choose based on which criteria matter most for your team.
- Which email marketing fits which team?
- AWeber: Creators and solopreneurs needing email + landing pages + basic funnels HubSpot: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Does AWeber or HubSpot have a free plan?
- AWeber: Free plan available. HubSpot: Free plan available.
- How does AWeber vs HubSpot pricing compare?
- AWeber starts from $15.00/user/mo. HubSpot starts from $15.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewAWeber review
- reviewHubSpot review
- pricingAWeber pricing
- pricingHubSpot pricing
- alternativeGetResponse alternative
- alternativeMailchimp alternative
- alternativeCampaign Monitor alternative
- guideWhat Is Email Marketing Software? Beginner’s Guide
- guideHow to Choose Email Marketing Software: Job-First Framework
- guideEmail Marketing Pricing Guide: Contact Tiers & First 90 Days
- categoryemail marketing hub
- finderBest email marketing software
- calculatorCost calculator
Related comparisons
Alternatives to consider
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Still deciding between AWeber and HubSpot?
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