AWeber vs HubSpot
Compare AWeber and HubSpot on features, pricing, and buyer fit using the same researched criteria.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators and solopreneurs needing email + landing pages + basic funnels
- • Teams wanting a free forever starter with phone/chat support culture
- • Users who prefer subscriber-based plans with explicit monthly send multipliers
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
AWeber is better for
- ✓ Landing pages
HubSpot is better for
- ✓ Automation
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Choose AWeber if: Creators and solopreneurs needing email + landing pages + basic funnels
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
AWeber vs HubSpot at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
AWeber
HubSpot
- Contact / subscriber limitsDepends
AWeber
HubSpot
- Email send limitsDepends
AWeber
HubSpot
- AutomationHubSpot
AWeber
HubSpot
- TemplatesHubSpot
AWeber
HubSpot
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → AWeber
Best for landing pages
Stronger coverage across landing pages.
- → HubSpot
Best for automation
HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for templates
HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for analytics
HubSpot leads on analytics (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsAWeber
AWeber researched starting price from $15/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.
HubSpot
AWeber researched starting price from $15/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
HubSpot winsAWeber
Trails HubSpot on this criterion
HubSpot
HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
DependsAWeber
AWeber vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.
HubSpot
AWeber vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.
Analytics
HubSpot winsAWeber
Trails HubSpot on this criterion
HubSpot
HubSpot leads on analytics (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
HubSpot winsAWeber
Trails HubSpot on this criterion
HubSpot
HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose AWeber if
- Creators and solopreneurs needing email + landing pages + basic funnels
- Teams wanting a free forever starter with phone/chat support culture
- Users who prefer subscriber-based plans with explicit monthly send multipliers
Choose HubSpot if
- SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Organizations aligning marketing + sales + service on one customer platform
- Teams that value Marketplace integrations and AI assistants (Breeze)
Related comparisons
Alternatives to consider
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between AWeber and HubSpot?
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- Independent criterion outcomes
- No invented scores or prices
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