Attio vs Insightly
Compare Attio and Insightly on features, pricing, and buyer fit using the same researched criteria.
Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
Best for
- • Free tier for small startup teams
- • Startup/SMB GTM fit with Free/Plus
- • Attio is evaluated here as a CRM/sales tool
Starting from $0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Attio and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Attio is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Sales automation
- • Integrations
Choose Attio if: Free tier for small startup teams
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Attio and Insightly. Numeric bars appear only when both products have approved scores.
- Attio
Ease of use
How quickly teams become productive.
Attio leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio8/10Insightly7/10 - Attio
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Attio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio8/10Insightly7/10 - Tie
Sales automation
Automations that reduce repetitive sales work.
Attio and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio7/10Insightly7/10 - Attio
Email capabilities
Native email workflows and tracking.
Attio leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio7/10Insightly6/10 - Attio
Reporting
Reporting and forecasting quality.
Attio leads on reporting (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio7/10Insightly6/10 - Attio
Customization
Fields, workflows, and configurability.
Attio leads on customization (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio9/10Insightly7/10 - Tie
Integrations
Important third-party integrations.
Attio and Insightly are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio7/10Insightly7/10 - Attio
Administration
Admin overhead and ongoing maintenance.
Attio leads on administration (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AttioStrongerInsightlyWeaker - Attio
Scalability
Fit as team size and complexity grow.
Attio leads on scalability (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio8/10Insightly7/10 - Attio
Value for money
Capability relative to total cost of ownership.
Better for value for money
Attio7/10Insightly8/10
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