Attio vs Insightly
Compare Attio and Insightly on features, pricing, and buyer fit using the same researched criteria.
Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
Best for
- • Free tier for small startup teams
- • Startup/SMB GTM fit with Free/Plus
- • Attio is evaluated here as a CRM/sales tool
Starting from $0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Attio and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Attio is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Sales automation
- • Integrations
Choose Attio if: Free tier for small startup teams
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Attio vs Insightly pricing
Researched list starting prices: Attio from $0/user/mo; Insightly from $29/user/mo. Confirm live vendor pricing before buying.
Attio
From $0.00/user/mo
Insightly
From $29.00/user/mo
Attio
Starting from $0.00/user/mo
Free trial available
- Free$0.00/user/mo
- max seats: 3
- PlusPopular$35.00/user/mo
- max seats: 10
- Pro$79.00/user/mo
- EnterpriseCustom
Insightly
Starting from $29.00/user/mo
Free trial available
- Plus$29.00/user/mo
- ProfessionalPopular$49.00/user/mo
- Enterprise$99.00/user/mo
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Attio · Pro
$0.00/mo
Insightly · Plus
$435.00/mo
+$435.00/mo — Insightly costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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