Apptivo vs Insightly
Compare Apptivo and Insightly on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Email capabilities
Insightly is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Integrations
- ✓ Administration
Tie
- • Ease of use
- • Pipeline management
- • Customization
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Apptivo and Insightly. Numeric bars appear only when both products have approved scores.
- Tie
Ease of use
How quickly teams become productive.
Apptivo and Insightly are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Insightly7/10 - Tie
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Apptivo and Insightly are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Insightly7/10 - Insightly
Sales automation
Automations that reduce repetitive sales work.
Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Insightly7/10 - Apptivo
Email capabilities
Native email workflows and tracking.
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).
Apptivo6/10Insightly6/10 - Insightly
Reporting
Reporting and forecasting quality.
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
Apptivo6/10Insightly6/10 - Tie
Customization
Fields, workflows, and configurability.
Apptivo and Insightly are close on customization (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Insightly7/10 - Insightly
Integrations
Important third-party integrations.
Insightly leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Insightly7/10 - Insightly
Administration
Admin overhead and ongoing maintenance.
Insightly leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoWeakerInsightlyStronger - Insightly
Scalability
Fit as team size and complexity grow.
Insightly leads on scalability (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Insightly7/10 - Depends
Value for money
Capability relative to total cost of ownership.
Apptivo researched starting price $15/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Apptivo8/10Insightly8/10
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