Apptivo vs Insightly
Compare Apptivo and Insightly on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Email capabilities
Insightly is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Integrations
- ✓ Administration
Tie
- • Ease of use
- • Pipeline management
- • Customization
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Apptivo vs Insightly pricing
Researched list starting prices: Apptivo from $15/user/mo; Insightly from $29/user/mo. Confirm live vendor pricing before buying.
Apptivo
From $15.00/user/mo
Insightly
From $29.00/user/mo
Apptivo
Starting from $15.00/user/mo
Free trial available
- LitePopular$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
Insightly
Starting from $29.00/user/mo
Free trial available
- Plus$29.00/user/mo
- ProfessionalPopular$49.00/user/mo
- Enterprise$99.00/user/mo
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apptivo · Lite
$225.00/mo
Insightly · Plus
$435.00/mo
+$210.00/mo — Insightly costs more
Verified monthly unit prices · Aug 16, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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