Apptivo vs folk
Compare Apptivo and folk on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and folk. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Pipeline management
- ✓ Reporting
folk is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Integrations
Tie
- • Customization
- • Scalability
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose folk if: Standard/Premium fit collaborative SMB relationship selling
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Best for
- • Standard/Premium fit collaborative SMB relationship selling
- • Relationship CRM + LinkedIn capture fits founders and small teams
- • Pipelines, sequences, and AI assistants support sales workflows
Starting from $24.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Apptivo and folk. Numeric bars appear only when both products have approved scores.
- folk
Ease of use
How quickly teams become productive.
folk leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10folk8/10 - Apptivo
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Stronger deal management availability
Apptivo7/10folk7/10 - folk
Sales automation
Automations that reduce repetitive sales work.
folk leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10folk7/10 - folk
Email capabilities
Native email workflows and tracking.
folk leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10folk8/10 - Apptivo
Reporting
Reporting and forecasting quality.
Stronger reporting availability
Apptivo6/10folk6/10 - Tie
Customization
Fields, workflows, and configurability.
Apptivo and folk are close on customization (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10folk7/10 - folk
Integrations
Important third-party integrations.
folk leads on integrations (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10folk8/10 - folk
Administration
Admin overhead and ongoing maintenance.
folk leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoWeakerfolkStronger - Tie
Scalability
Fit as team size and complexity grow.
Apptivo and folk are close on scalability (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10folk6/10 - folk
Value for money
Capability relative to total cost of ownership.
Better for value for money
Apptivo8/10folk7/10
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