Apollo.io vs Reply.io
Compare Apollo.io and Reply.io on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Teams that want a free tier before buying
- • Buyers prioritizing prospecting database breadth
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
Apollo is stronger when free-tier evaluation and prospecting database depth matter; Reply is stronger when multichannel sequences (email/LinkedIn/calls/SMS/WhatsApp) and AI outreach are the core job.
Apollo.io is better for
- ✓ Contact data
Reply.io is better for
- ✓ Email outreach
- ✓ Integrations
Tie
- • Ease of use
- • Prospecting
- • Value for money
Choose Apollo.io if: Teams that want a free tier before buying
Choose Reply.io if: SDR teams running true multichannel cadences
Reply.io
AI sales engagement platform for multichannel outbound across email, LinkedIn, calls, SMS, and WhatsApp with built-in B2B data.
Best for
- • SDR teams running true multichannel cadences
- • Agencies needing multichannel + AI SDR packaging
Starting from $49.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
7
Criteria
6
Screenshots
17
Sources consulted
| Title | Product | Type |
|---|---|---|
| Apollo.io Pricing | Apollo.io | official-pricing-page |
| Apollo.io | Apollo.io | official-product-page |
| Apollo Conversations | Apollo.io | official-product-page |
| Reply.io Pricing | Reply.io | official-pricing-page |
| Reply.io | Reply.io | official-product-page |
| Reply.io Pricing (archived fixture) | Reply.io | fixture |
| Reply.io Product (archived fixture) | Reply.io | fixture |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.