SoftwareGlimpse

Apollo.io vs Outreach

Compare Apollo.io and Outreach on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20267 evidence sources10 screenshotsHow we compare
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Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Outbound and growth sales teams
  • • RevOps teams consolidating data + engagement
  • • Buyers who need prospecting more than classic CRM boards

Starting from $49.00/user/mo

Free plan available

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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apollo.io and Outreach. Choose Apollo.io when Outbound and growth sales teams. Choose Outreach when Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Apollo.io is better for

  • ✓ Contact data
  • ✓ Prospecting
  • ✓ Value for money

Outreach is better for

  • ✓ Email outreach
  • ✓ Integrations

Tie

  • • Ease of use

Choose Apollo.io if: Outbound and growth sales teams

Choose Outreach if: Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync

See detailed comparison ↓
Outreach logo

Outreach

6.3/10

Enterprise sales engagement / AI revenue platform — Amplify Essentials/Core/Plus/Pro packages; request pricing (seat + AI credits).

Best for

  • • Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
  • • Revenue orgs adding AI agents, coaching, and forecast workflows on top of CRM
  • • Buyers comparing SEP peers (vs Salesloft) — not contact-database peers

No free plan

Visit Outreach
Read review

Comparison scorecard

Criterion-by-criterion results for Apollo.io and Outreach. Numeric bars appear only when both products have approved scores.

  • Ease of use

    How quickly teams become productive.

    Tie

    Apollo.io and Outreach are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Outreach7/10

  • Contact data

    Coverage and quality of contact data.

    Apollo.io

    Stronger contact data availability

    Apollo.ioStronger
    OutreachWeaker

  • Prospecting

    Prospecting workflow strength.

    Apollo.io

    Apollo.io leads on prospecting (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioStronger
    OutreachWeaker

  • Email outreach

    Outreach sequencing and deliverability tooling.

    Outreach

    Outreach leads on email outreach (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioWeaker
    OutreachStronger

  • Integrations

    Important third-party integrations.

    Outreach

    Outreach leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioWeaker
    OutreachStronger

  • Value for money

    Capability relative to total cost of ownership.

    Apollo.io

    Apollo.io leads on value for money (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Outreach5/10

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.