Apollo.io vs Outreach
Compare Apollo.io and Outreach on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Outreach. Choose Apollo.io when Outbound and growth sales teams. Choose Outreach when Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Value for money
Outreach is better for
- ✓ Email outreach
- ✓ Integrations
Tie
- • Ease of use
Choose Apollo.io if: Outbound and growth sales teams
Choose Outreach if: Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
Outreach
Enterprise sales engagement / AI revenue platform — Amplify Essentials/Core/Plus/Pro packages; request pricing (seat + AI credits).
Best for
- • Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
- • Revenue orgs adding AI agents, coaching, and forecast workflows on top of CRM
- • Buyers comparing SEP peers (vs Salesloft) — not contact-database peers
No free plan
Feature comparison
Grouped feature support from verified product research for Apollo.io and Outreach.
Core CRM
| Feature | Apollo.io | Outreach | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Moderate | Not evidenced | — |
| Deal management | Moderate | Not evidenced | — |
Sales engagement
| Feature | Apollo.io | Outreach | Winner |
|---|---|---|---|
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Strong | Strong | Tie |
| Call functionality | Strong | Not evidenced | — |
| Workflow automation | Strong | Not evidenced | — |
| Sales automation | Strong | Not evidenced | — |
| Lead scoring | Not evidenced | Moderate | — |
Reporting
| Feature | Apollo.io | Outreach | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
Platform
| Feature | Apollo.io | Outreach | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Mobile app | Strong | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Apollo.io | Outreach | Winner |
|---|---|---|---|
| Prospecting | Strong | Moderate | Apollo.io |
| Data enrichment | Strong | Moderate | Apollo.io |
| Contact data | Strong | Moderate | Apollo.io |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Not evidenced | — |
| Data export | Strong | Not evidenced | — |
| Email outreach | Strong | Strong | Tie |
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