Apollo.io vs Outreach
Compare Apollo.io and Outreach on features, pricing, and buyer fit using the same researched criteria.

Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Outreach. Choose Apollo.io when Outbound and growth sales teams. Choose Outreach when Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Value for money
Outreach is better for
- ✓ Email outreach
- ✓ Integrations
Tie
- • Ease of use
Choose Apollo.io if: Outbound and growth sales teams
Choose Outreach if: Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync

Outreach
Enterprise sales engagement / AI revenue platform — Amplify Essentials/Core/Plus/Pro packages; request pricing (seat + AI credits).
Best for
- • Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
- • Revenue orgs adding AI agents, coaching, and forecast workflows on top of CRM
- • Buyers comparing SEP peers (vs Salesloft) — not contact-database peers
No free plan
Frequently asked questions
Common buyer questions about Apollo.io vs Outreach.
There is no universal winner between Apollo.io and Outreach. Choose Apollo.io when Outbound and growth sales teams. Choose Outreach when Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
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