Apollo.io vs Outreach
Compare Apollo.io and Outreach on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Outreach. Choose Apollo.io when Outbound and growth sales teams. Choose Outreach when Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Value for money
Outreach is better for
- ✓ Email outreach
- ✓ Integrations
Tie
- • Ease of use
Choose Apollo.io if: Outbound and growth sales teams
Choose Outreach if: Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
Outreach
Enterprise sales engagement / AI revenue platform — Amplify Essentials/Core/Plus/Pro packages; request pricing (seat + AI credits).
Best for
- • Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
- • Revenue orgs adding AI agents, coaching, and forecast workflows on top of CRM
- • Buyers comparing SEP peers (vs Salesloft) — not contact-database peers
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Apollo.io
Strengths in greenPros
- Stronger on contact data
- Stronger on prospecting
- Stronger on value for money
Cons
- Trails on email outreach
- Trails on integrations
Best for
Outbound and growth sales teams
Outreach
Trade-offs in redPros
- Stronger on email outreach
- Stronger on integrations
Cons
- Trails on contact data
- Trails on prospecting
- Trails on value for money
Best for
Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
Choose if…
Choose Apollo.io if
- Outbound and growth sales teams
- RevOps teams consolidating data + engagement
- Buyers who need prospecting more than classic CRM boards
Choose Outreach if
- Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
- Revenue orgs adding AI agents, coaching, and forecast workflows on top of CRM
- Buyers comparing SEP peers (vs Salesloft) — not contact-database peers
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