SoftwareGlimpse

Apollo.io vs Lemlist

Compare Apollo.io and Lemlist on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20267 evidence sources10 screenshotsHow we compare
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Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Outbound and growth sales teams
  • • RevOps teams consolidating data + engagement
  • • Buyers who need prospecting more than classic CRM boards

Starting from $49.00/user/mo

Free plan available

Visit Apollo.io
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apollo.io and Lemlist. Choose Apollo.io when Outbound and growth sales teams. Choose Lemlist when Teams whose primary job is multichannel cold outreach (email + LinkedIn). Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Apollo.io is better for

  • ✓ Contact data
  • ✓ Prospecting
  • ✓ Integrations
  • ✓ Value for money

Lemlist is better for

  • ✓ Ease of use
  • ✓ Email outreach

Choose Apollo.io if: Outbound and growth sales teams

Choose Lemlist if: Teams whose primary job is multichannel cold outreach (email + LinkedIn)

See detailed comparison ↓
Lemlist logo

Lemlist

6.6/10

Multichannel cold outreach — Email from $55/user/mo yearly; Multichannel from $87/user/mo yearly; Enterprise custom; 14-day trial.

Best for

  • • Teams whose primary job is multichannel cold outreach (email + LinkedIn)
  • • SMB outbound comparing lemlist vs Instantly/Smartlead
  • • Buyers wanting published per-user outbound plans with a trial

Starting from $55.00/user/mo

No free plan

Visit Lemlist
Read review

Comparison scorecard

Criterion-by-criterion results for Apollo.io and Lemlist. Numeric bars appear only when both products have approved scores.

  • Ease of use

    How quickly teams become productive.

    Lemlist

    Lemlist leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Lemlist8/10

  • Contact data

    Coverage and quality of contact data.

    Apollo.io

    Stronger contact data availability

    Apollo.ioStronger
    LemlistWeaker

  • Prospecting

    Prospecting workflow strength.

    Apollo.io

    Apollo.io leads on prospecting (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioStronger
    LemlistWeaker

  • Email outreach

    Outreach sequencing and deliverability tooling.

    Lemlist

    Lemlist leads on email outreach (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioWeaker
    LemlistStronger

  • Integrations

    Important third-party integrations.

    Apollo.io

    Stronger coverage across crm sync, integrations, data export.

    Apollo.ioStronger
    LemlistWeaker

  • Value for money

    Capability relative to total cost of ownership.

    Apollo.io

    Better for value for money

    Apollo.io7/10
    Lemlist7/10

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.