Apollo.io vs Lemlist
Compare Apollo.io and Lemlist on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Lemlist. Choose Apollo.io when Outbound and growth sales teams. Choose Lemlist when Teams whose primary job is multichannel cold outreach (email + LinkedIn). Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Integrations
- ✓ Value for money
Lemlist is better for
- ✓ Ease of use
- ✓ Email outreach
Choose Apollo.io if: Outbound and growth sales teams
Choose Lemlist if: Teams whose primary job is multichannel cold outreach (email + LinkedIn)
Lemlist
Multichannel cold outreach — Email from $55/user/mo yearly; Multichannel from $87/user/mo yearly; Enterprise custom; 14-day trial.
Best for
- • Teams whose primary job is multichannel cold outreach (email + LinkedIn)
- • SMB outbound comparing lemlist vs Instantly/Smartlead
- • Buyers wanting published per-user outbound plans with a trial
Starting from $55.00/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Apollo.io
Strengths in greenPros
- Stronger on contact data
- Stronger on prospecting
- Stronger on integrations
- Stronger on value for money
Cons
- Trails on ease of use
- Trails on email outreach
Best for
Outbound and growth sales teams
Lemlist
Trade-offs in redPros
- Stronger on ease of use
- Stronger on email outreach
Cons
- Trails on contact data
- Trails on prospecting
- Trails on integrations
Best for
Teams whose primary job is multichannel cold outreach (email + LinkedIn)
Choose if…
Choose Apollo.io if
- Outbound and growth sales teams
- RevOps teams consolidating data + engagement
- Buyers who need prospecting more than classic CRM boards
Choose Lemlist if
- Teams whose primary job is multichannel cold outreach (email + LinkedIn)
- SMB outbound comparing lemlist vs Instantly/Smartlead
- Buyers wanting published per-user outbound plans with a trial
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